Regional Marketing Manager (APAC), Medical Devices
Must-have:HealthTechLead
About the company
Our client is an established international medical technology company specialising in innovative healthcare solutions that improve patient care and clinical outcomes. With a global workforce of over 2,000 employees and an established international commercial network, the organisation develops and manufactures medical technologies used by healthcare professionals across a wide range of clinical settings.
Your tasks
- Drive regional marketing strategy across APAC
- Own market expansion, product launches and commercial growth initiatives
- Develop and execute regional marketing strategies to strengthen market positioning, drive product adoption and support revenue growth across APAC.
- Identify new business opportunities through market research, competitor analysis, customer insights and an understanding of the regional healthcare landscape.
- Lead regional product launches, portfolio marketing initiatives and integrated campaigns, working closely with international brand and commercial teams.
- Partner with regional sales teams and distributors to develop effective market-entry approaches, customer engagement initiatives and commercial tools.
- Build relationships with key opinion leaders, healthcare professionals and clinical stakeholders to support product awareness, education and adoption.
- Drive marketing activities across digital channels, industry events, medical education programmes and customer engagement platforms.
- Manage regional marketing budgets, monitor campaign effectiveness and recommend pricing and commercial initiatives to improve business performance.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
- More than 5 years of marketing experience in healthcare or medical devices.
- Strong understanding of medical device commercialisation, clinical applications and marketing practices within regulated healthcare environments.
- Proven experience in regional marketing strategy, product launches, portfolio management or downstream commercial marketing.
- Experience working with sales teams, distributors and healthcare stakeholders to support market development and business growth.
- Strong commercial acumen with the ability to interpret market data, evaluate business opportunities and manage marketing budgets.
- Comfortable working independently in a regional role, engaging cross-functional stakeholders and travelling up to 30% as required.
What we offer
- Regional Ownership: Take ownership of marketing initiatives across multiple international markets, with direct exposure to regional commercial leadership.
- Career Development: Gain valuable experience in market expansion, strategic portfolio management and regional commercial decision-making.
- International Exposure: Collaborate with regional sales teams, global brand management and healthcare stakeholders across diverse markets.
How to apply
Hazel Choi (Lic No: R24122391 /EA no: 18S9099)
+65 6533 2777
Michael Page International Pte Ltd | Registration No. 199804751N
Contact person
Listed by the employer in the job posting — for questions and your application.
- Hazel Choi+65 6533 2777