KOL Specialist

KOL Specialist Job Description

1. Identify, research, and source potential KOLs, influencers, and content creators across social media platforms (TikTok, Instagram, etc.).
2. Handle end-to-end KOL collaboration, including outreach, negotiation, briefing, product seeding, and content monitoring.
3. Develop customized campaign briefs based on KOL characteristics while ensuring brand messaging, USPs, and brand image are well communicated.
4. Monitor KOL content production timelines, deliverables, and posting schedules to ensure campaigns run smoothly.
5. Analyze KOL performance based on impressions, views, engagement rate, CPM, and GMV.
6. Identify top-performing KOLs and develop strategies to maximize campaign performance and sales.
7. Stay updated on social media trends, viral content, and influencer marketing strategies.

Qualifications & Requirements

• Minimum Bachelor's Degree in Marketing, Communication, or related fields.
• Minimum 1 years of experience in KOL/Influencer Marketing, preferably in the FMCG industry.
• Familiar with TikTok, Instagram, and influencer marketing trends.
• Creative, detail-oriented, proactive, and able to work under pressure.
• Proficient in Spreadsheet

Skills: Microsoft Office, KOL Operation, Customer Service, Teamwork, TikTok, Microsoft Word, Microsoft Excel, Image Editing, Administration, Google Analytics