Digital Marketing Executive

Title: Digital Marketing Executive

Location: Victoria Island, Lagos

Employment Type: Full-Time | Onsite

As our Digital Marketing Officer, you will drive growth for our online retail presence. You will design, execute, and optimise multi-channel digital campaigns that connect performance data with consumer behaviour in the health, beauty, and wellness sector. This role requires a balance of analytical rigour (managing budgets and ROAS) and creative storytelling (influencer and content strategy).

Key Responsibilities

1. Performance Marketing & Customer Acquisition

Design, launch, and manage end-to-end paid ad campaigns across Meta (Facebook & Instagram), Google, YouTube, and TikTok. Own budget optimisation strategies to maximise Return on Ad Spend (ROAS).

1. CRM & Customer Lifecycle Automation

Build out advanced customer segmentation frameworks to deliver personalised marketing. Execute high-converting Email, SMS, and WhatsApp marketing automation workflows.

1. Beauty & Wellness Content Strategy

Oversee social media management, community engagement, and brand reputation. Direct User-Generated Content (UGC) frameworks and drive our influencer marketing ecosystem.

1. E-Commerce Growth & Conversion Rate Optimisation (CRO)

Drive high-quality website traffic growth and support online merchandising efforts. A/B test and optimise landing pages and product detail pages (PDPs) to improve conversion rates. Maximise MedPlus's visibility and revenue across alternative retail marketplaces.

Requirements

Experience: 3+ years of proven experience in Digital Marketing, Growth Marketing, or E-Commerce (experience in the Retail, Beauty, or FMCG sector is a massive plus). Technical Stack Proficiency: Hands-on experience with at least two or more of the following: Klaviyo, HubSpot, Salesforce, Mailchimp, or Zoho CRM. Analytical Mindset: Deep understanding of digital retail metrics (ROAS, CAC, CLV, CRO).

How to apply

Interested candidates should send their CVs to careers@medplusng.com, using the role as the email subject.

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