Digital Marketing Specialist – Remote
We are looking for a proactive and results-driven Digital Marketing Specialist to join our team in a fully remote position. The ideal candidate is a well-rounded digital marketing professional with strong hands-on experience in SEO, WordPress, and email marketing , along with a solid understanding of broader digital marketing activities. You will support and improve our online presence, website performance, organic visibility, email campaigns, lead generation, and overall digital marketing performance. Key Responsibilities Develop and implement digital marketing strategies aligned with business objectives.
Manage, update and optimise company websites using WordPress.
Create, edit and optimise website pages, landing pages, blog posts and other website content.
Develop and implement SEO strategies to improve organic rankings, traffic and online visibility.
Conduct keyword research and identify opportunities for new and existing website content.
Manage on-page SEO, including page titles, meta descriptions, headings, URLs, internal linking and content optimisation.
Support technical SEO activities and identify website issues affecting search performance.
Monitor backlinks, competitor activity and off-page SEO opportunities.
Plan, create and manage email marketing campaigns.
Manage email lists, audience segmentation, templates and automated email sequences.
Monitor email performance, including open rates, click-through rates, engagement and conversions.
Support lead-generation and conversion-optimisation initiatives.
Assist with PPC campaigns, Google Ads, Meta Ads and other paid digital marketing channels when required.
Monitor website traffic, user behaviour and marketing performance using Google Analytics, Google Search Console and other relevant tools.
Analyse marketing performance and provide recommendations for improvement.
Conduct A/B testing and continuously optimise campaigns and website performance.
Research competitors, industry trends and new digital marketing opportunities.
Work with content, design, sales and other departments to support wider business objectives.
Prepare regular digital marketing performance reports.
Stay up to date with SEO algorithm changes, WordPress developments, email marketing practices and digital marketing trends.
This position requires someone who can work independently, take ownership of their responsibilities, identify opportunities for improvement, and proactively implement solutions in a remote working environment.
Minimum of 3 years of relevant professional experience in digital marketing .
Strong practical knowledge of SEO , including keyword research, on-page SEO, off-page SEO and technical SEO fundamentals.
Strong hands-on experience with WordPress .
Experience creating, updating and optimising website pages, content and landing pages.
Proven experience with email marketing , including campaign creation, segmentation, automation and performance analysis.
Experience using Google Analytics and Google Search Console .
Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog or similar platforms .
Good understanding of digital marketing funnels, lead generation and conversion optimisation.
Understanding of Google Ads, Meta Ads and PPC advertising is considered an advantage.
Experience with email marketing and marketing automation platforms.
Good understanding of website user experience and conversion principles.
Basic knowledge of HTML/CSS is considered an advantage.
Experience with CRM systems is considered an advantage.
Strong analytical skills and the ability to make data-driven decisions.
Strong written and verbal communication skills in English .
Excellent organisational and time-management skills.
Ability to manage several tasks and projects simultaneously while meeting deadlines.
Strong attention to detail.
Proactive, self-motivated and able to work independently without constant supervision.
Strong problem-solving skills and willingness to take initiative.
Ability to work effectively in a fully remote environment .