Digital Marketing Executive

About the role We are looking for a creative and data-driven Digital Marketing Executive to take ownership of content, campaigns, and digital growth across our brands. As part of our marketing team, you will enjoy a flat hierarchy where your ideas are valued, your voice is heard, and your work directly impacts thousands of customers every day. Key responsibilities Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook

Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches

Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads

Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google

Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows

Track key performance indicators (KPIs), analyze social media metrics, and refine strategies based on data

Manage and grow the digital presence across three distinct bakery brands while keeping a pulse on the latest industry trends

About you Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or a related field

Prior experience in content creation, social media management, or internship exposure in digital marketing is a plus

Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts)

Strong familiarity with tools like Canva, CapCut, Meta Ads Manager, Google Analytics, or similar platforms

Highly proactive, organized, and adaptable to learning new digital marketing tools and AI capabilities

Exceptional written and verbal communication skills