Marketing Manager - Guatemala

We are looking for our next Marketing Manager, a high-impact role responsible for developing, implementing, and supervising the brand's national strategies and campaigns, ensuring constant growth in sales and transaction volume across all our restaurants in the country.

We are looking for a strategic leader with a broad business vision, solid mastery in large-scale budget administration, experience in Trade Marketing, Pricing, digital strategies, and the ability to lead high-performance multidisciplinary teams.

What will be your main challenges?

• Design, plan, and implement the calendar of national and local campaigns, strategic segments, and social responsibility initiatives in alignment with regional objectives.
• Financial and Budgetary Management
• Design tactical strategies for Local Store Marketing, Pricing, commercial alliances with Key Accounts, and digital initiatives to increase visit frequency and sales.
• Direct, mentor, and empower the country marketing team, ensuring career plans, succession, and a results-oriented work environment.
• Supervise the relationship with agencies, commercial partners, media outlets, and key suppliers to ensure quality standards and brand impact.

What do we require from you?

• Bachelor's degree and completed Master's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in leadership roles in the Marketing area within Consumer Goods, Retail, QSR / Restaurant Chains, or Multinational Franchises.
• Languages: Advanced English / Bilingual (Indispensable for executive and corporate interaction).
• Key Knowledge: Management of large-scale budgets, financial analysis (P&L), Trade Marketing, BTL, Pricing, Branding, Digital Marketing, and transactional strategies.

What do we offer?

• Permanent position with all legal benefits and corporate benefits.
• Medical insurance and corporate life insurance.
• Hybrid Work
• Professional development opportunity.

-Requirements- Minimum education: Postgraduate 5 years of experience Languages: English Age: From 25 years old Knowledge: Analytical capacity, Strategy, Data analysis, Microsoft excel, Marketing plan, Brand positioning, Power bi Driver's licenses: automobiles / cars Availability to travel: Yes Keywords: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, mercadotecnia, marketing, mercadeo