Assist with social media content planning and daily management for iTea Singapore across platforms such as Instagram, TikTok and Xiaohongshu (RED) .
Participate in content ideation and execution for campaigns including new product launches, festive campaigns, brand anniversaries and new store openings.
Assist in developing content topics, Content Briefs, Captions and basic copywriting based on the characteristics of different social media platforms.
Content Creation & Project Execution
Participate in social media content brainstorming and explore suitable formats for iTea, including short-form videos, static content, carousels and UGC.
Assist in coordinating photoshoots, design, content production and publishing schedules to ensure content is delivered on time.
Assist in identifying and shortlisting KOLs, KOCs and Content Creators who are aligned with iTea's brand image and target audience.
Support influencer outreach, briefing, communication, content review and publication follow-up.
Curate and organise quality UGC content to support future brand communication and content development.
Trend & Industry Insights
Stay updated on trends across bubble tea, F&B, lifestyle, youth consumer behaviour and social media .
Monitor trending content formats, platform developments and competitor activities in Singapore and Southeast Asia.
Translate relevant trends and market insights into content ideas and marketing opportunities for iTea.
Data & Consumer Feedback
Assist in tracking basic social media performance metrics such as Reach, Engagement and Views .
Regularly compile and highlight high-performing content and successful campaign examples.
Monitor comments and consumer feedback, promptly flag potential PR or sensitive issues, and assist in organising feedback for internal review.
Requirements:
Currently pursuing a Bachelor's or Master's degree , preferably in Marketing, Advertising, Communications, Journalism, New Media, Chinese, English or related fields.
Available for a stable internship commitment of 3–5 days per week .
Candidates who can commit to an internship period of at least 3 months will be preferred.
Familiar with major social media platforms such as Instagram, TikTok and Xiaohongshu (RED) , with a strong awareness of content trends and social media developments.
Strong understanding of social media culture, good aesthetic sense and sound content judgement.
Able to quickly understand the different content formats, algorithms and audience behaviours across various platforms.
Basic copywriting skills, with the ability to assist in preparing Captions, Content Briefs and campaign communication copy .
