Associate Social Media Manager
Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
In This Role, You Will: Support and create strategic content execution and social media campaigns
Build and manage day-to-day posting calendars
Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
Support social campaign development, including research, briefs, and creative strategy
Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
Write engaging captions, Threads, and tweets
Schedule, tag, and publish posts for content optimization and reporting
Own community management
Reply to comments and direct messages in the brand's voice
Monitor brand mentions and sentiment across platforms
Foster fan relationships and surface earned moments
Source and manage UGC opportunities across platforms
Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
Surface insights from comments, DMs, and cultural shifts
Help the broader team understand what's actually resonating (or not)
Track performance for insights-to-action
Pull analytics reports across platforms
Track engagement, reach, and follower growth
Apply insights to action — feed learnings back into the content daily
Trend watching
Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
Surface potential risks, controversies, and emerging narratives taking place on internet communities
Identify up-and-coming creators and talent for owned social campaigns
Skills Required: 2–4 years of hands-on social media marketing experience
Strong understanding of scheduling and listening software (i.e. Dash Social)
Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.
Comfortable behind or in-front-of the camera
Experience creating and executing content calendars
Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
Comfort partnering cross-functionally with Design, PR, and Paid Media teams
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots
As a full-time employee, you’ll enjoy: Flexible Vacation, 10 Sick Days Time off to volunteer and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non-birthing parents) and family forming benefits Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy Free subscription to Tinder Gold
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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