Head of Marketing
Must-have:SeniorLead
About the company
MASSHIRO&Co. is a premium brand based in Jakarta, Indonesia. Acknowledging the sophistication of crisp white shirts, MASSHIRO&Co. creates white shirts and other essential pieces with utmost quality backed up by longevity, versatility, and suitability for everyday wear.
Your tasks
MASSHIRO&Co. is looking for a Head of Marketing to join our team and lead our brand, campaigns, and marketing team to drive growth.
Requirements
Key responsibilities
- Own revenue growth and profitability through data-driven campaigns that improve acquisition, conversion, and retention.
- Lead brand and end-to-end digital strategy across paid media, social, SEO, content, CRM, and marketplaces.
- Lead and develop the Marketing and Creative & Branding teams.
- Drive PR, partnerships, events, and community programs that build brand credibility and sales.
- Own the marketing budget, tracking ROI, ROAS, and CAC to protect profit margins.
- 7+ years in marketing, including senior-level team leadership.
- Proven expertise in digital marketing: paid ads, social, SEO, CRM, and marketplaces.
- Strong analytical skills with ROI, ROAS, CAC, and customer lifetime value.
- Experience in brand strategy, PR, events, and community building.
- Budget ownership and strong collaboration with Sales and Operations.
Skills:
- B2C Marketing
- Brand Strategy
- Creative Marketing
- Social Media
- marketing campaign
- digital marketing tools
- Sales and Marketing
- Digital Marketing
Other
MASSHIRO&Co. is hiring for: Head of Marketing