Regional Business Development Manager
Job description
- Drive aggressive business growth for PCBA manufacturing and total solutions business for local and asia pacific region clients
- Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.
- Develop long-term customer relationships and position Company as a one-stop manufacturing partner, from engineering and prototyping through production, testing, integration and delivery.
- Expand Company’s customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.
- Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.
1. Business Development & New Customer Acquisition
- Develop and execute a structured new-business development strategy to achieve revenue and margin targets.
- Proactively identify and approach potential customers rather than relying solely on inbound enquiries.
- Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.
- Conduct market mapping to identify companies with:
o Outsourcing requirements and New product introductions
o Manufacturing transfer opportunities on PCBA requirements
o Box-build requirements on Equipment manufacturing requirements
o System integration requirements, Engineering and prototyping requirements
o Production capacity constraints, Supplier consolidation initiatives
2. Promote Company’s Total Manufacturing Solutions
- Position Company as a total manufacturing solutions provider, rather than simply a PCB assembler.
- Develop opportunities across the complete manufacturing value chain:
Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build
→ System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support
- Promote Company capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.
- Niche Manufacturing Market Development
- Identify niche, high-value manufacturing segments where Company can compete based on Engineering capability, Manufacturing flexibility, Low-to-medium volume production, High-mix manufacturing, Complex assemblies, Short lead times, Customisation, Quality o Responsiveness and Cost competitiveness
- Develop target-account lists for priority industries.
- Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.
- Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.
- Develop specific market-entry strategies for new industries and customer segments.
4. New Product Introduction & Manufacturing Transfer Identify customers requiring:
o NPI support o Prototype builds o Design-for-Manufacturing input o Production transfer o Supplier transfer o Manufacturing localisation o Second-source manufacturing
- Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.
- Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.
- Build relationships with customers early in their product development cycle to secure production programs.
5. Market Intelligence & Competitor Analysis
- Monitor competitors, manufacturing trends and customer requirements.
- Identify competitor strengths, weaknesses, pricing and service offerings.
- Maintain intelligence on: o New technology companies o New product launches o Manufacturing outsourcing trends o Industry investments
Factory expansions o Supply-chain changes o M&A activity
- Provide management with actionable market intelligence and recommendations.
REQUIRED QUALIFICATIONS & EXPERIENCE
- Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline
- Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region
- Strong understanding of manufacturing processes and supply chains.
- Proven track record of acquiring new customers and generating new business.
- Experience managing complex B2B sales cycles involving multiple stakeholders.
- Strong commercial and negotiation skills.
- Able to understand technical requirements and translate them into commercial opportunities.
- Willingness to travel within Singapore and internationally, particularly across APAC.
- Quality systems ISO 9001 / ISO 13485 or other relevant standards
- Working location at Ang Mo Kio