Cluster Activation And Advocacy Assistant Director
Job summary
This role will ensure that each property maximizes exposure through:
Consistent brand collaborations
Influencer engagement
On-property marketing activations and partnerships
Support all destination-driven events
Given the growing competitiveness of the destination and the importance of experiential marketing in driving brand awareness, the Cluster Activations & Advocacy Assistant Director will play a key role in translating marketing strategies into high-impact local initiatives that generate visibility, footfall, and revenue opportunities across our four Marriott Luxury, The Red Sea and AMAALA resorts.
This position will act as the execution lead for cluster influencer engagement, brand activations and on-property and destination events and entertainment efforts, ensuring alignment with brand standards while amplifying each hotel's unique positioning within the destination.
Reporting and working closely with the Cluster Director of Marketing for The Red Sea and AMAALA resorts, they will be responsible for planning and executing marketing activations, PR initiatives, partnerships, and on-property events across the cluster’s four hotels. The role focuses on strengthening brand visibility, supporting revenue-driving initiatives, and enhancing guest engagement through strategic collaborations, media relations, and experiential marketing activities.
Key responsibilities
Brand advocacy
Develop and execute the annual advocacy strategy across all properties.
Build long-term relationships with luxury opinion leaders, tastemakers, creators and cultural ambassadors.
Create advocacy programs that transform guests into brand ambassadors.
Identify emerging luxury trends and partnership opportunities.
Develop advocacy KPIs including:
Share of voice
Earned media value
Influencer ROI
Brand sentiment
Organic reach
Advocacy conversion
Influencer marketing Lead the end-to-end influencer program. Responsibilities include:
Annual influencer roadmap
Manage our influencer marketing agency
Creator identification or validation
Brief development
Deliverables tracking
Long-term ambassador relationships
Manage relationships with:
Luxury creators
Travel creators
Wellness experts
Culinary talent
Fashion personalities
Design leaders
Marine conservation advocates
Family travel creators
Marketing activations
Plan and execute marketing activations that enhance brand visibility and guest engagement across the cluster hotels.
Support the activation of seasonal campaigns, brand initiatives, and promotional activities through brand collaborations and influencer marketing.
Coordinate cross-property marketing initiatives that drive footfall and local awareness.
Develop creative concepts for experiential marketing activities aligned with each hotel's positioning.
Influencer and content creator management
Lead on our advocacy strategy and planning, coordinating with the influencer agency all influencer visits and content creator activities.
Monitor influencer marketing ROI and reporting.
Partnerships & collaborations
In collaboration with our PR agencies, identify and develop partnership strategy for each resort with luxury brands, lifestyle partners, destination stakeholders.
Support our partnerships, sponsorships and cross-promotional campaigns.
Events & experiential marketing
Lead the planning and execution of marketing-led events including:
Brand activations
Product launches
Cultural or seasonal events
Work closely with F&B and operations teams to activate brand collaboration experiences that attract local audiences.
Build relationships with local organizations, cultural entities, and community partners.
Cross-functional collaboration Work closely with:
Commercial / Revenue / Finance
F&B
Events
Digital marketing
Spa/Fitness
Property experts, when applicable
Content and social media
Sales
Ensure marketing initiatives support overall commercial objectives.
Destination integration Work closely with:
Red Sea Global / Destination Marketing
Saudi Tourism Authority
Marriott International
Local cultural organizations
Marine conservation partners
Luxury retail partners
Regional tourism stakeholders
Develop destination-wide experiences that strengthen positioning.
Budget management
Manage annual budgets across:
Influencer marketing
Activations
Partnerships
Events
Agency retainers
Production
Track ROI and optimize spend.
Reporting & performance tracking
Track performance of activations, events, and partnerships.
Provide post-event and campaign reports with insights and recommendations.
Monitor ROI, media coverage, and engagement metrics.
Agency management Lead and coordinate external partners including:
Influencer agency
Production houses
Creative studios
Talent agencies
Qualifications & experience
Bachelor’s degree in Marketing, Hospitality, or related field.
8-10 years of experience in marketing, PR, events, or brand activations.
Experience in hospitality, luxury, lifestyle, or destination marketing preferred.
Strong network within media, influencers, and lifestyle partners is an advantage.
Proven experience in event planning and marketing activations.
Excellent communication and relationship management skills.
Key competencies
Strategic thinking with strong execution capability.
Creativity and innovation in marketing activations.
Strong networking and partnership development skills.
Project management and multitasking.
Strong understanding of luxury or lifestyle brand positioning.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service.
We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.