Brand Manager

We are looking for a Brand Manager to develop and execute brand strategies that strengthen our market presence and support the growth of our food and beverage business.

Key Responsibilities

• Develop and implement brand strategies, marketing plans and promotional campaigns.
• Manage brand positioning and ensure consistent brand identity across all outlets and marketing channels.
• Plan and coordinate digital marketing, social media, advertising and promotional activities.
• Conduct market research and analyse customer trends, competitor activities and market opportunities.
• Develop marketing materials and coordinate photography, content and promotional campaigns.
• Work closely with restaurant operations and management teams on product launches, menu promotions and customer engagement initiatives.
• Manage online platforms and identify opportunities to increase brand awareness and customer acquisition.
• Develop partnerships, events and corporate marketing initiatives.
• Monitor campaign performance, customer feedback and sales trends.
• Manage marketing budgets and prepare reports on brand and campaign performance.
• Coordinate with external agencies, designers, vendors and other business partners.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• Relevant experience in brand management, marketing or a related position.
• Experience in F&B, hospitality or consumer-facing businesses is an advantage.
• Good knowledge of digital marketing and social media platforms.
• Strong communication, analytical and project management skills.
• Able to work independently and collaborate effectively with different teams.