Director of Marketing and Experience

About the company

One of the most recognized universities in the country is looking for its Director of Marketing and Experience in Bogotá. Their mission will be to lead the growth strategy, digital performance, and commercial attraction to meet acquisition, conversion, and retention goals for undergraduate, postgraduate, and continuing education students. They will report to the Rectorate and will lead the Marketing Management and the Commercial Management.

Your tasks

We are looking for a marketing leader with a commercial mindset, who understands that the university does not just sell a program but an experience. They must be able to convert data into decisions and move a complete funnel, from the lead to enrollment.

• Design and execute the marketing and sales strategy to meet enrollment goals during peak demand periods.
• Lead growth and digital performance: lead generation and profiling, paid media campaigns, and conversion optimization.
• Integrate marketing and sales into a single funnel, from marketing-qualified leads to those passed to sales, with clear tracking indicators.
• Manage the advertising budget and control the return on investment (CAC, CPL, ROI) and attribution by channel.
• Lead the implementation and use of the CRM, marketing automation, and analytics dashboards (BI).
• Define pricing strategies and student experience throughout their lifecycle.
• Incorporate artificial intelligence into marketing operations and data analysis.
• Manage providers and agencies.
• Act as an interlocutor for the Rectorate, deans, and the University's governing bodies.

Requirements

• Professional in Administration, Marketing, Advertising, or related fields, with a master's degree or MBA.
• Minimum 12 years of experience, of which at least 8 must be in marketing and/or commercial management or director positions.
• Proven experience in growth, digital marketing, and lead generation with demanding commercial goals.
• Experience in the real sector (mass consumption or B2C services). Experience in the educational sector is desirable.
• Proficiency in CRM (HubSpot, Salesforce, or similar) and BI tools (Power BI or Tableau).
• Certifications in Google Ads, Meta Ads, HubSpot, or Salesforce (desirable).
• Advanced English (C1).

Strategic and analytical thinking, results orientation, motivating leadership, creativity, ability to engage in dialogue and relationship building with senior management, and data-driven decision-making.

What we offer

A high-level management position with a direct impact on the strategy of a leading institution, with a team under your charge and the opportunity to transform the way the University attracts and supports its students. Indefinite term contract in Bogotá, with a competitive salary based on experience.