Develop creative concept and campaign ideas in Social Media that clearly communicate product value, use-case, and audience relevance to achieve goals (views & reach in Social Media).
Plan and structure content (hook, message, and CTA) before execution aligned with business objectives (high engagement, conversion goals, and followers growth).
Direct visual output and supervise team for editing social media content (Reels, TikTok, Shorts) to gain more content's engagement.
Ensure all content aligns with MamaBear’ brand tone and visual identity.
Manage budget allocation campaign for effective and efficient result & ROI.
Collaborate with designers, marketing, product, and commerce teams, while maintaining independent thinking and content direction.
Review, refine, and improve content quality through iteration and feedback.
Reporting, analyze and optimize creative performance based on metrics and goals to achieve
Requirements
Minimum 2 years of experience in creative roles (content, design, copywriting, or social media).
Strong ability to think in content structure: audience, objective, message, and execution.
Proven experience in storytelling through content (not just visuals).
Ability to translate ideas into clear execution (visual, copy, or video).
Capable to think, structure, and execute content independently, not just follow trends or references.
Proficiency in design or editing tools, such as Graphic design (Photoshop / Illustrator / Canva), Video editing (CapCut / Premiere Pro) will be preffered.
Good understanding of social media formats and what makes content engaging.
Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Very good communication skills to explain ideas and reasoning clearly.
Familiarity with content strategy (awareness, engagement, conversion).
