brand strategist

Education:

College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years. Graphic design. or equivalent experience.

Work setting:

Business.

Tasks:

• Develop communication strategies.
• Evaluate communication strategies and programs.
• Implement communication strategies and programs.
• Oversee the preparation of public written material .
• Prepare bibliographies, indexes, reading lists, guides and other finding aids.
• Prepare written material such as reports, briefs, website content.
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes.
• Perform administrative tasks.
• Conduct comparative research on marketing strategies for industrial and commercial products.
• Prepare reports, research papers, educational texts or articles.
• Advise clients on advertising or sales promotion strategies.
• Answer written and oral inquiries.
• Assist in the preparation of brochures, reports, newsletters and other material.
• Co-ordinate special publicity events and promotions.
• Conduct public opinion and attitude surveys.
• Gather, research and prepare communications material.
• Prepare and/or deliver educational, publicity and information programs, materials and sessions.
• Develop portfolio of marketing materials.
• Conduct online marketing, E-commerce and Website promotions.
• Develop marketing strategies.
• Develop and implement business plans.
• Write and edit press releases, newsletter and communications materials.
• Copywrite.

Computer and technology knowledge:

• MS Office.
• MS Outlook.
• Adobe Photoshop.

Area of specialization:

• Interactive/new media.
• Project management.
• Communications.
• Brand management.
• Corporate social responsibility.

Work conditions and physical capabilities:

• Work under pressure.
• Tight deadlines.
• Fast-paced environment.
• Attention to detail.

Personal suitability:

• Client focus.
• Efficient interpersonal skills.
• Excellent oral communication.
• Excellent written communication.
• Flexibility.
• Initiative.
• Judgement.
• Organized.
• Team player.
• Accurate.
• Dependability.
• Reliability.
• Integrity.
• Quick learner.
• Due diligence.

Experience:

5 years or more.

Employment terms options:

Day.

Workplace information:

Hybrid.

Health benefits:

• Dental plan.
• Disability benefits.
• Health care plan.
• Paramedical services coverage.
• Vision care benefits.

Financial benefits:

• Group insurance benefits.
• Life insurance.
• Registered Retirement Savings Plan (RRSP).

Other benefits:

• Deferred Profit Sharing Plan (DPSP).
• Learning/training paid by employer.
• Other benefits.
• Paid time off (volunteering or personal days).
• Travel insurance.

Support for Indigenous people:

• Participates in a government or community program or initiative that supports Indigenous people.
• Offers mentorship, coaching and/or networking opportunities for Indigenous workers .
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations .
• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers .