Content Marketing Manager
About the company
What You Will Gain Chamet is a global social app with strong business scale and stable revenue. You will work on a product with real global reach and help shape how the brand grows across social platforms and creator ecosystems.
Your tasks
About the Role We are looking for an Influencer & Social Content Marketing Manager to lead Chamet’s global creator and social content growth strategy.
This role goes beyond managing one-off influencer campaigns. You will help build Chamet’s long-term brand presence and user growth engine across TikTok, YouTube, Instagram, and other key social platforms. You will be responsible for shaping our influencer strategy, managing creator partnerships, overseeing social media content direction, and turning content into a scalable growth channel across global markets.
You will work closely with growth, creative, product, and regional teams to identify market opportunities, develop content angles, build creator networks, and drive high-quality user acquisition in key markets including Southeast Asia, South Asia, the Middle East, and the US.
- Lead Influencer & Creator Growth Strategy
Develop Chamet’s global influencer marketing strategy across TikTok, YouTube, Instagram, and other social platforms. Identify the right creator segments, content angles, cooperation models, and market priorities to drive user growth and brand awareness.
- Manage Social Media Content Strategy
Oversee Chamet’s social media content planning and account operations, including content calendars, posting strategy, creative direction, trend monitoring, and performance review. Build a consistent and attractive social presence that supports both brand building and user acquisition.
- Build and Manage Creator Partnerships
Identify, evaluate, negotiate, and manage KOL/KOC partnerships across global markets. Build a multi-tier creator network, from high-impact influencers to scalable micro-creators, and develop long-term partnerships that can support continuous growth.
- Plan and Execute Content-Led Campaigns
Design influencer and social content campaigns based on market insights, user behavior, product features, and local culture. Guide creators and internal teams to produce high-quality, localized, and conversion-driven content.
- Optimize Performance and Growth Impact
Track campaign and content performance, including views, engagement, clicks, registrations, paying conversion, CAC, ROI, and LTV. Turn data into clear insights to improve creator selection, content direction, campaign structure, and market strategy.
- Build Scalable Processes and Playbooks
Establish repeatable influencer management, social content, content review, reporting, and campaign execution processes. Help the team build a stronger and more scalable creator-driven growth system.
Requirements
- 1+ year of experience in influencer marketing, social media marketing, content marketing, growth, operations, or a related field.
- Strong interest in social media, creators, short-form video, and global consumer apps.
- Good content sense and curiosity about what makes content perform across different platforms and markets.
- Fast learner, self-driven, detail-oriented, and willing to take ownership of projects.
- Working-level English is required. Mandarin communication ability is a strong plus.
- Singapore Citizens and PRs are preferred. EP sponsorship can be considered for highly suitable candidates.
What we offer
This role gives you the opportunity to own a strategic growth channel, build creator networks across international markets, lead social content direction, and turn influencer and content marketing into a scalable engine for user growth.
We offer a highly competitive compensation package for strong candidates.