Consumer Insights Coordinator

MANE is a 5th-generation French family-owned business known for innovation and progress in the world of Flavor and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves”.

MANE has an opening for a Consumer Insights Coordinator position in Lagos, Nigeria.

MAIN PURPOSE OF JOB

To coordinate the daily operations of the Panel Consumer Research Hub in Abidjan and support the collection, management, analysis, and communication of consumer data and trends.

The role is responsible for managing the consumer panel and database, coordinating consumer sensory and quantitative evaluations, supporting study planning and execution, monitoring data quality, and translating consumer findings into practical insights that support marketing, commercial, and client initiatives across the fragrance and beauty categories in Sub-Saharan Africa.

SCOPE OF JOB

Independence (Finance)

• Panelist Incentives, Recruitment & Budget Management
• Manage the inventory, budget allocation, and distribution of consumer incentives, including airtime/data, product gifting, and travel tokens, with complete accountability.
• Support panel recruitment and budget planning to ensure that consumer testing activities are delivered within approved resources.
• Monitor incentive usage and maintain accurate records of all incentives distributed to panelists.
• Ensure that sampling materials and other testing resources are available when required.
• Escalate any budget, resource, or procurement requirements to the Marketing & Consumer Insights Director.

Customer Centricity

Facility & Panel Operations

• Oversee the daily coordination and scheduling of the Panel sensory testing facility operations.
• Maintain the integrity, segmentation, and growth of the consumer panel database.
• Lead panel recruitment drives to consistently meet study quota targets, with a target panel size of 500–800 validated consumers.
• Screen, contact, and schedule consumer cohorts matching the specific demographic and usage criteria for each study.
• Recruit and schedule a minimum of 100 validated consumers per test, where applicable.
• Enforce strict pre-screening protocols before testing sessions, including:
• Verification of olfactory fitness;
• Confirmation of the absence of fragrance sensitivities or allergies; and
• Application of relevant industry competitor exclusions.
• Manage test logistics and ensure that all testing activities are properly organised.
• Coordinate sample preparation, including blinding, coding, and dilution.
• Ensure the timely availability of sampling materials and other requirements necessary for testing.
• Ensure that all consumer evaluations are conducted strictly in accordance with the approved study protocol.
• Develop and maintain panel engagement initiatives, including loyalty programmes, WhatsApp updates, and community communications.
• Support long-term panel retention and minimise panel attrition.
• Ensure clear, respectful, and culturally appropriate communication with panelists throughout their onboarding and participation lifecycle.

Process

Sensory Platform Administration & Data Quality

• Programme and deploy testing questionnaires on MANE’s internal sensory platform, Smell It.
• Coordinate digital tablet inputs during on-site consumer testing sessions.
• Ensure that all consumer evaluations adhere to MANE global sensory protocols and scientific standards.
• Monitor data capture in real time during testing sessions.
• Conduct data verification to ensure the accuracy, completeness, and quality of collected information.
• Identify and resolve testing, equipment, questionnaire, or software anomalies promptly.
• Escalate unresolved or recurring technical issues to the appropriate manager or support team.
• Maintain accurate records of testing activities, panel participation, and study results.

Project Coordination & Planning

• Maintain a proactive, rolling quarterly working calendar detailing:
• Planned studies;
• Panel quotas;
• Recruitment timelines;
• Testing dates; and
• Facility availability.
• Maintain the quarterly working calendar in close alignment with the Marketing & Consumer Insights Director.
• Coordinate study preparation and operational requirements in line with agreed timelines.
• Support, in collaboration with the Commercial/Sales team, customer visits, olfactive workshops, and sensory demonstrations hosted at the Panel facility.
• Ensure that facility and panel resources are appropriately planned to support scheduled studies and commercial activities.

Reporting & Insights Translation

• Provide regular operational reports tracking:
• Recruitment figures;
• Panel size and diversity;
• Study quotas;
• Attendance rates;
• Participation levels; and
• Panel attrition metrics
• Extract primary consumer data from Smell It and related tools.
• Analyse consumer data to identify actionable olfactive trends and consumer preferences.
• Translate consumer findings into practical insights that directly support client submissions.
• Provide insights relevant to Fine Fragrance, Personal Care, Beauty Soaps, and other applicable categories.
• Prepare and communicate relevant findings to the Marketing & Consumer Insights Director

People

• Align yourself to the performance driven culture through the implementation of performance management and talent management.
• Participate in development planning process.
• Align yourself to the Mane Code of Ethics.
• Align yourself to the Value System.

Corporate social responsibility

• Adhere to the Code of Ethics and drive ethical business practices across the group including the management of anti-competitive behaviour.
• Participate in Group wellness and CSR activity and utilize group resources in this regard.
• Drive awareness of group energy consumption initiatives.
• Support the SHEQ and OHS landscape across the group.

VALUES, ETHICS & PERSONAL ATTRIBUTES

• Ability to operate in a privately owned and managed entity
• Ethically driven to achieve business results.
• Focus on sustainability to ensure business continuity.
• Strong interpersonal skills with the ability to communicate and influence at all levels within the organisation.
• Must be able to work independently and also as part of a team organisation and collaborate across the business.
• Ability to work under pressure and make good decisions in pressurised situations.
• Ability to hold all employees accountable to deliver on their required outputs.
• A good communicator with the ability to read and write in English.
• Upholds the company´s values, rules, and policies and lives the MANE Way: Passionate about our customers' needs, operating with a family culture of respect and trust, and maintaining the highest ethical standards within a professionally managed business environment.

QUALIFICATIONS & SKILLS LEVEL

Essential

• Bachelor’s degree in Marketing, Business Administration, Psychology, Sociology, Market Research, Food Science, or a related field.
• Two to four years of experience in consumer insights, market research, fieldwork coordination, panel administration, sensory research, or a similar role.
• Experience managing consumer databases and participant records.
• Strong analytical skills and proficiency in Microsoft Excel and presentation tools.
• Excellent communication, interpersonal, and organisational skills.
• Ability to manage multiple projects and meet deadlines.
• Understanding of Ivorian consumer behaviour, demographics, and FMCG market realities.
• Fluency in French and English, written and spoken.
• Comfort working with digital platforms, online questionnaires, tablets, and data-capture systems.

Advantageous

• Experience in the fragrance, flavours, cosmetics, personal care, beauty, or FMCG industries.
• Knowledge of fragrance trends and consumer preferences.
• Familiarity with sensory testing methodologies, including hedonic scaling, preference testing, triangle tests, and preference mapping.
• Experience with consumer engagement or panel loyalty programmes.
• Experience using sensory testing, consumer research, or panel management platforms.
• Experience supporting customer workshops, commercial presentations, or consumer events.

<