Junior Marketing Associate
Must-have:Hybrid
Machine translation — original language: German.Show original
Your tasks
- Copywriting & Brand Voice
- Write captions, hooks and on-screen text for Instagram and TikTok, in each brand's voice
- Write product descriptions and listing copy for our website and marketplace stores, with basic SEO
- Write copy for ads, email, WhatsApp, website banners and bazaar materials
- Proofread every piece before it goes live — wording, product tags, prices and links
- Campaigns & Launches
- Big campaigns (RAYA, collaborations): draft storylines, taglines and post-by-post copy together with the Marketing Associate
- Small product launches: own the launch end to end, from key message to final post
- Research trends, competitor campaigns and cultural moments; pitch fresh ideas every month
- Storytelling, Scripts & KOL Briefs
- Tell the story behind each motif, fabric and collection — the craft, the history, the meaning
- Write video scripts, carousel outlines and livestream talking points
- Write KOL briefs — key messages, talking points and sample scripts that help creators talk about our brands and products
- Learning & Collaboration
- Track which hooks, angles and calls-to-action perform; test variations and share what you learn
- Report directly to the Founder & CEO; work closely with the Design, Video and Marketplace teams
- Take feedback well and turn revisions around quickly
Requirements
- 1–3 years in copywriting, social media or content marketing — fresh graduates with relevant experience are welcome
- Excellent Bahasa Indonesia writing, from casual social copy to polished storytelling
- Good written English
- Knows what makes a hook work on TikTok and Instagram
- Thinks in campaigns: one idea, one key message, many pieces of content
- Sharp eye for detail — no typos, wrong tags or broken links
- Curious about fashion, culture, batik and wastra
- Organized under launch deadlines; proactive and open to feedback
Nice to have: Figma or Canva · SEO basics · marketplace listing copy · experience working with KOLs or creators
What we offer
- IDR 5–8 million per month (gross), depending on experience and skills
- Work from home 2 days a week
- BPJS Kesehatan allowance
- THR (religious holiday allowance)
- Performance bonus, twice a year
- MANDALAS product vouchers
Other
(Copywriting + Storytelling Focus) Full-time · Arrangement: Hybrid (3 days in office) · Location: Kelapa Gading, Jakarta Utara