Key Responsibilities GTM / Trade Marketing

1. Retail Marketing Execution

• Work with key retail partners such as Watsons, EVEANDBOY, Beautrium, and other relevant channels regarding marketing and product displays.
• Understand in-store display formats, Secondary displays, promotional media, and specific operational requirements of each retailer.
• Translate retailer requirements into clear and actionable Briefs for the brand and design teams at Headquarters.

1. Point of Sale Materials (POSM) and In-store Equipment Management

• Manage POSM and 3D in-store equipment, from confirming specifications, checking dimensions, and prototyping, to production and actual installation at the storefront.
• Source and manage local suppliers for printing, production, installation, and related services.
• Track logistics, installation, inspection, and troubleshooting to ensure materials are delivered and implemented correctly.

1. Localization

• Support the translation and adaptation of Thai copy, local consumer communications, and the adaptation of marketing and in-store content to the local context.
• Use local market judgment regarding language, size, materials, and operational requirements to reduce unnecessary rework.
• Assist in reviewing and ensuring that marketing materials developed by Central and Headquarters are appropriate and practical for the Thai market.

1. Campaign and In-store Activity Execution

• Support new product launches, in-store campaigns, promotions, and offline marketing activities.
• Monitor the execution of POSM, product displays, and in-store campaign setups.
• Work closely with the sales team to identify and resolve operational issues at the storefront.

1. Collaboration with Headquarters

• Maintain close daily collaboration with Brand, Trade Marketing, Design, and other relevant teams at Headquarters.
• Headquarters will lead the development of core creative assets, while this position will be responsible for providing local requirements, adaptation, coordination, and execution.
• Efficiently manage small or simple local media by leveraging local resources and AI tools where appropriate.

Qualifications: Thai national or having strong experience in the Thai market (will be specially considered) Experience in Marketing, Trade Marketing, Go-To-Market (GTM), Channel Marketing, Retail Marketing, or related functions Experience in the Beauty, Personal Care, FMCG, or Modern Retail industries will be specially considered Direct experience working with POSM, 3D in-store materials, shelving, and promotional media Experience in managing local suppliers for printing, production, logistics, and installation Excellent English communication skills and the ability to work directly with the Headquarters team in China Good interpersonal skills, proactive, and familiar with coordinating between retailers, sales teams, Headquarters, and external suppliers An execution mindset — not only able to plan but willing to follow up on operational details and ensure projects achieve their goals