Sr. Loyalty Strategy Manager

WE ARE ALSEA

With a purpose that unites us —delivering happiness and experiences full of flavor— and with genuine values that bring our name to life: Winning Attitude, Involved Leadership, Surprising Service, Collaborative Spirit, and Attention to Detail, we project ourselves as the ideal place to grow and develop in the restaurant sector, building an authentic culture that leaves a mark on our collaborators, customers, and communities.

We are a proudly Mexican company, with more than 35 years of history built from the talent, passion, and commitment of more than 75,000 collaborators in 12 countries across Latin America and Europe.

From each market, we operate more than 4,800 restaurants with excellence and pride, bringing to life a portfolio of 13 brands, organized into three large segments:

• Fast Food: Domino’s Pizza and Burger King
• Coffee Shops: Starbucks
• Casual Dining: Chili’s, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, Archies, Foster’s Hollywood, Gino’s, Chipotle, and Raising Cane’s

At Alsea, everyone is welcome. Inclusion is lived through our people and diversity is expressed in the flavor of each of our brands.

Our business strategy puts culture, talent, and innovation at the center, guiding every decision and strengthening every step we take as an organization. Because when we work with happiness, everything tastes better.

If you connect with what Alsea is,

we invite you to participate in this vacancy!

Your next challenge:

You will be responsible for defining the strategy and analyzing the information of the CRM/Loyalty Club of FSR in Mexico with the objective of knowing the behavior/profile of consumers/members and developing ad hoc campaigns and actions that activate their frequency and consumption, increasing their loyalty level, providing the Brand with information that helps in the development of its actions at a national level, thus contributing to the achievement of its sales objectives.

You will have more possibilities if you have the following:

• Bachelor's degree in Business Administration, Marketing, Advertising, Public Relations, or Statistics
• Advanced English
• Minimum of 6 years of experience in CRM and loyalty departments, preferably in the consumer sector.
• Mastery of communication campaigns
• Experience in designing strategies across different channels (such as delivery and takeaway)
• Experience in coordination and supervision of providers linked to communication and campaign and apps management
• Experience in technical development of CRM and loyalty programs (Interlocution, follow-up, and testing)
• Budget and expense management

THE EXPERIENCE OF JOINING ALSEA

We believe that professional growth should also feel good. That is why we make your development and well-being a priority, so that you live an experience that combines purpose, learning, and enjoyment at every stage of your journey with us.

By joining our team, you will find:

• Competitive compensation: an attractive package with benefits superior to the Law, designed to recognize your talent and commitment.
• Work experience that adds value: initiatives designed to boost your well-being and enrich your day-to-day in the company.
• Diversity and inclusion: integrate into an environment where collaboration, respect, and openness build stronger teams.
• Growth opportunities: develop your career in the Support Center, in our brands, or in the Supply Chain, with development plans that accompany you in reaching your maximum potential.
• Culture with purpose: work in a dynamic environment where motivation, continuous learning, and fun are part of our culture.
• Shared learning: grow alongside people who inspire, collaborate, and enrich your career with new perspectives and experiences.

You have come this far for a reason: you are closer than ever to being part of Alsea.

Apply and live the experience of growing with purpose!

If you meet the profile, our Talent Attraction team will contact you shortly.

At Alsea, we integrate all cultures, respect and value inclusion and diversity. We are in favor of and committed to equal opportunity and development for all, and therefore we conduct all our selection processes without distinction of religion, age, sex, race, gender, identity, sexual orientation, marital status, socio-economic status, political opinion, or any other class.

Alsea and its brands will never ask for payment or consideration to carry out the recruitment, selection, or hiring processes of collaborators.