B2C Sales
About the role
Madar is seeking an experienced and results-driven B2C sales professional to lead the growth of Madar’s consumer-focused last-mile delivery business across Saudi Arabia. The ideal candidate will have 5 to 7+ years of solid B2C sales experience, preferably within last-mile delivery, courier, e-commerce, quick commerce, on-demand delivery, or technology-enabled consumer services.
The candidate should have a strong understanding of the Saudi B2C market, proven experience acquiring and growing a high volume of consumer customers, an established network within relevant industries, and a strong track record in customer acquisition, demand generation, sales strategy, and revenue growth.
Key responsibilities
B2C sales strategy
Develop and execute the B2C sales strategy for Madar’s last-mile delivery services.
Define target customer segments based on customer needs, demographics, locations, purchasing behavior, and delivery requirements.
Identify high-potential B2C segments and develop strategies to increase customer acquisition and revenue.
Develop and execute plans to expand Madar’s B2C customer base across key Saudi cities and markets.
Set sales targets and develop action plans to achieve revenue and customer acquisition objectives.
Customer acquisition
Lead the acquisition of new B2C customers through direct sales, partnerships, referrals, digital channels, and other relevant acquisition channels.
Build and manage a strong pipeline of prospective customers.
Develop strategies to increase customer conversion from leads and prospects into active customers.
Identify opportunities to increase customer frequency, retention, and lifetime value.
Develop initiatives to reactivate inactive customers and reduce customer churn.
E-commerce & last-mile business development
Build relationships with e-commerce merchants, online sellers, retailers, social commerce businesses, SMEs, and other businesses that require last-mile delivery solutions.
Identify potential customer segments that generate recurring delivery demand.
Develop partnerships and commercial opportunities that can generate consistent B2C delivery volumes.
Understand customer delivery requirements and recommend appropriate Madar solutions.
Monitor market trends across e-commerce and last-mile delivery to identify new business opportunities.
Demand generation
Develop initiatives to generate consistent delivery demand and customer volume.
Identify new customer acquisition channels and optimize existing channels.
Work closely with marketing and other teams to develop campaigns and initiatives that drive customer acquisition and usage.
Monitor acquisition performance, conversion rates, customer activity, and revenue contribution.
Continuously test and improve customer acquisition strategies.
Client & partner network
Leverage an established network within the Saudi e-commerce, retail, delivery, and last-mile ecosystem.
Build and maintain relationships with key potential customers, merchants, retailers, and strategic partners.
Identify high-value accounts and opportunities that can generate recurring delivery volumes.
Lead commercial discussions, negotiations, and partnership agreements.
Market & performance management
Monitor B2C market trends, competitor activities, customer behavior, and pricing.
Track key KPIs including:
New customer acquisition
Active customers
Customer conversion rate
Delivery volume
Revenue
Customer retention
Customer acquisition cost
Customer lifetime value
Churn rate
Provide regular performance reports, forecasts, and recommendations to senior management.
Team leadership
Lead and develop the B2C sales team.
Set individual and team targets and monitor performance.
Coach team members on prospecting, customer acquisition, negotiation, and closing.
Establish a results-driven culture focused on customer growth and revenue.
Requirements
Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
5 to 7 years of sales or business development experience in Saudi Arabia’s last-mile delivery market.
Proven track record of achieving sales targets and acquiring new customers.
Strong understanding of the Saudi market and B2C customer behavior.
Established network of potential customers is highly preferred.
Experience in e-commerce, logistics, delivery, or technology companies is preferred.
Strong communication, negotiation, and presentation skills.
Strong customer relationship management skills.
Self-motivated, results-oriented, and commercially driven.
Good knowledge of CRM systems and sales pipeline management.
Excellent command of Arabic and English.