CREATIVE WRITER

Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns. Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles. Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives. Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives. Ensure content is optimized for platforms such as TikTok, Instagram, Facebook, and YouTube, following current best practices and trends. Work closely with Creative, KOL, Affiliate, and Production teams throughout content planning and execution. Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met. Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data. Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.