Vice President Marketing (m/f/d)

Loxone is looking for: 1 Vice President Marketing (m/f/d) AT - 4154 Kollerschlag Marketing & Design Full time

Do you not believe in marketing as a support function, but as a central growth driver? Do you want to not only manage campaigns, but strategically shape a global brand, systematically help build demand, and create scalable structures? Then this is your chance! As Vice President Marketing, you will take holistic responsibility for the marketing strategy, communication, and Demand Generation of LOXONE - across all markets, target groups, and touchpoints. You will develop strategies and lead the international marketing teams. Your task is to ensure brand management with performance, product positioning, and sales success on a global and local level. Together with the management as well as international market, product, and sales managers, you will actively shape the growth phases.

Your tasks

Global Brand & Communication Strategy

• Responsibility and strategic further development of the LOXONE brand in coordination with the management

• Ensuring consistent brand management and development

Leading the global marketing organization

• Disciplinary and functional leadership of an international marketing organization with currently approx. 40 employees and dedicated teams for Content & Social Media, Performance-Marketing, Partner Marketing, Customer Experience, Graphics and Animation, Video

• Building a scalable, growth-oriented marketing setup

• Promoting talent, leadership culture, and cross-departmental collaboration

Stakeholder-oriented communication & product marketing

• Development of target-group-relevant campaigns

• Building and further development of clear communication strategies for the business areas: Residential, Commercial, and Hospitality

• Responsibility for product positioning and storylines

Go-to-Market & Demand Generation

• Overall responsibility for global lead-generation strategy and qualitative demand growth

• Ensuring efficient ad-spend structures in Performance Marketing.

• Definition of relevant marketing KPIs

• Optimization of campaigns, funnels, and global processes

Global cooperation & leadership

• Close coordination with President Markets, as well as the Vice Presidents in the areas of Sales, Product & Operations.

• Sparring partner for Country Managers to ensure local marketing effectiveness

• Cross-departmental cooperation with other business areas

Your profile

Experience & expertise

• Many years of experience in building and managing growth-oriented marketing teams

• Proven success in building global brands and demand-generation structures

• Deep understanding of integrated marketing strategies along the Customer Journey

• Experience in technology-driven industries

• Business fluent English skills

Leadership & cooperation

• Inspiring leadership personality with international experience

• Confident handling of C-Level stakeholders

• High communication and decision-making strength

We offer

With us, you can actively participate in the further development of Loxone on a national and international level. Together, we make the world a little more energy-efficient and sustainable - through intelligent building automation. Exciting and varied tasks await you, offering numerous opportunities to grow both personally and professionally.

Apply now!

Loxone Electronics GmbH

Smart Home 1, 4154 Kollerschlag

Contact person:

Sebastian Hain

+43 7287 7070 511

bewerbung@loxone.com

Learn more now at:

https://jobs.loxone.com/ The minimum remuneration for the position as Vice President Mar