MARKETING OFFICER
Company: Long Chain Construction Chemicals Ltd. (LCC)
Location: Kenya
Employment Type: Full-Time
Department: Marketing
ABOUT LONG CHAIN CONSTRUCTION CHEMICALS LTD.
Long Chain Construction Chemicals Ltd. (LCC) is a growing company specializing in construction materials, paints, coatings and construction chemicals.
As we expand our presence across the Kenyan market, we are looking for a creative, energetic and results-oriented Marketing Officer to support brand development, digital marketing, advertising, promotional activities and market expansion.
The successful candidate will play an active role in increasing LCC's brand visibility, product awareness and customer engagement through both digital and offline marketing initiatives.
JOB SUMMARY
The Marketing Officer will be responsible for supporting the planning and execution of LCC's marketing activities across Kenya.
The role will combine digital marketing, content creation, advertising, market research, brand promotion, product activations and field marketing to strengthen LCC's market presence and support business growth.
We are looking for someone who is creative but also hands-on, commercially minded and execution-focused.
KEY RESPONSIBILITIES
- Brand & Product Marketing
- Promote LCC brands and products across the Kenyan market.
- Develop and implement marketing activities that increase brand awareness and product visibility.
- Support the positioning and promotion of LCC's paints, coatings, construction chemicals and building-material products.
- Develop marketing materials and promotional content for different customer segments.
- Ensure consistent brand messaging across marketing channels.
- Digital Marketing & Social Media
- Plan and execute digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, WhatsApp and Google.
- Manage and maintain LCC's social media presence.
- Create and coordinate engaging marketing content, including product posts, promotional campaigns, videos and other digital materials.
- Monitor digital campaign performance and provide regular reports.
- Identify new digital opportunities to increase customer reach and engagement.
- Support online advertising and lead-generation campaigns.
- Offline Marketing & Market Activations
- Plan and execute product promotions and market-activation campaigns.
- Organize exhibitions, product demonstrations, trade events and promotional activities.
- Support marketing activities at hardware shops, paint dealers, distributors and other relevant outlets.
- Work closely with sales teams and distributors to implement local marketing initiatives.
- Coordinate promotional materials, branding and campaign logistics.
- Conduct field visits to understand customer and market needs.
- Market & Competitor Research
- Conduct regular market research to identify customer trends and emerging opportunities.
- Collect competitor information relating to products, pricing, packaging, promotions and market activities.
- Monitor market trends within the paints, coatings, construction chemicals and buildingmaterial sectors.
- Provide management with insights and recommendations based on market findings.
- Identify opportunities to improve product visibility and market positioning.
- Marketing Content & Creative Support
- Develop marketing content for social media, digital campaigns, product promotions and other communication channels.
- Coordinate the development of brochures, flyers, posters, product materials and promotional content.
- Use tools such as Canva, Photoshop or other graphic-design platforms where required.
- Work with external designers, advertising agencies and other marketing partners when necessary.
- Ensure marketing materials are professional, accurate and aligned with LCC's brand identity.
- Campaign Planning & Performance
- Support the development of monthly and quarterly marketing plans.
- Coordinate marketing campaigns from planning through execution.
- Track campaign activities, customer engagement and promotional results.
- Prepare regular marketing activity and performance reports.
- Recommend improvements based on campaign performance and market feedback.
REQUIREMENTS & EXPERIENCE
- Diploma or Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
- Previous experience in marketing, advertising, brand promotion or communications.
- Experience working in an advertising agency or advertising environment will be an added advantage.
- Experience in paints, coatings, building materials or construction chemicals is highly desirable.
- Good knowledge of Facebook, Instagram, TikTok, WhatsApp, Google and other digital marketing platforms.
- Experience planning and executing marketing campaigns and promotional activities.
- Ability to organize and execute offline marketing, product promotions and market activations.
- Strong communication, coordination and execution skills.
- Ability to conduct market research and gather competitor, product and pricing information.
- Knowledge of Canva, Photoshop or other graphic-design tools is an advantage.
- Strong organizational and project-coordination skills.
- Self-motivated, responsible and results-oriented.
- Ability to work independently and manage multiple marketing activities simultaneously.
THE IDEAL CANDIDATE
We are looking for a marketing professional who can combine creativity with execution.
The ideal candidate should be able to:
- Build brand awareness.
- Create engaging marketing content.
- Manage digital marketing activities.
- Execute field marketing campaigns.
- Organize product activations and promotions.
- Understand customer and market trends.
- Research competitors and market pricing.
- Work closely with sales teams and distributors.
- Turn marketing activities into measurable business results.
Experience with paints, construction chemicals, coatings, building materials, hardware or related industries will be a strong advantage.
COMPENSATION & INCENTIVES
LCC offers:
- Competitive salary based on experience and capability.
- Performance-based incentives.
- Opportunities for professional growth and career development.