Senior Performance Marketing Executive (International Market)

I. JOB RESPONSIBILITIES:

• Own end-to-end Meta campaign structures, Advantage+ setups, product catalogue ads, budget pacing, and ROAS/MER performance.
• Manage TikTok Ads (in-feed, Spark Ads, and GMV Max for TikTok Shop) and Pinterest Ads, aligning channel mix to conversion targets.
• Build and execute a structured creative testing engine to identify niche customer groups and discover high-converting ad concepts.
• Own full-funnel analytics, event tracking, CAPI, and attribution across GA4, Shopify, and ad platforms to optimize conversion paths.
• Deliver weekly scorecards, monthly strategic reviews, and quarterly market-sizing views to leadership.
• Partner with Brand and Creative teams to feed ad insights back into overall positioning, lifecycle, and landing page messaging.

II. JOB REQUIREMENTS:

• Education: Bachelor's Degree in Marketing, Digital Marketing orr related field
• Experience: Bring 3 to 4 years of hands-on experience in paid/performance media across TikTok Ads, Shopee Ads, or Lazada Sponsored Solutions.
• Skill & Knowledge:
• Hands-on mastery of Meta Ads Manager and TikTok Ads Manager.
• Proven track record running structured creative testing cycles and scaling winning ad campaigns.
• Strong GA4 expertise analyzing e-commerce conversion paths, funnel drop-offs, and Shopify user behavior.
• Practical attribution knowledge covering CAPI, view-through windows, and event deduplication.
• Strong analytical toolkit utilizing pivot tables, cohort analysis, and blended efficiency metrics.
• Fluent business English at a B2 level or above in both written and spoken communications

III. BENEFITS

• Competitive salary package + Performance Bonus
• Social Insurance contributed with 100% Gross & Healthcare Insurance PVI
• Discount code for employees offering 20% to 50% off
• Office Perks: Laptop, Home-cooked lunch, coffee, and tea break provided at the office
• Monthly parking covered by the company
• Access to company internal activities and the Sports Club

IV. LOCATION & WORKING HOUR:

• Location: An Khanh Ward, HCMC
• Working Hour: Monday - Friday, 9am - 6pm

Skills: Shopee Platform, Google Ads, Digital Marketing, Google Analytics, E-commerce, Meta Ads, Facebook Ads, Data Analytics