Head of Marketing - Events
About the company
An exciting opportunity has arisen for an accomplished Head of Marketing to join a rapidly growing membership association.
Your tasks
This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.
Leading a small, experienced marketing team of four, you will take ownership of the marketing strategy across a portfolio of conferences and awards, driving audience acquisition, delegate growth, brand development and overall event performance.
- Lead and develop a high-performing events marketing function
- Own the marketing strategy across an international conference portfolio
- Manage and mentor four junior marketers
- Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
- Remain hands-on across campaign planning and execution
- Introduce fresh ideas, processes and marketing best practice
- Work closely with senior leadership, sales, production and wider event teams
Requirements
This is an ideal role for someone who is currently a Senior Marketing Manager and is looking for that step up into a Head of Marketing position.
- You will be a polished, commercially minded B2B events marketer with 6+ years' experience, ideally gained within conferences or high-level business events.
You will have
- Extensive B2B conference/events marketing experience
- A strong track record of delivering successful delegate acquisition campaigns
- Previous experience managing and developing a marketing team
- Excellent strategic and hands-on digital marketing capabilities
- Strong commercial awareness and analytical skills
- A professional, articulate and confident communication style
- The ability to lead from the front and positively influence a growing business
Preferred Skills
- Experience marketing conferences within a small business or a membership association would be highly advantageous.
What we offer
£65,000 – £70,000 + 20% Bonus + Excellent Benefits
Other
London | Hybrid – 3 days in the office