Lead E-commerce

About the company

Halocom is seeking a Regional E-commerce Manager to lead and drive e-commerce business growth across Southeast Asia. This role is responsible for developing regional e-commerce strategies, managing marketplace operations, and driving sales performance across key platforms. The successful candidate will oversee end-to-end e-commerce operations, identify new market opportunities, optimize business performance, and lead cross-functional teams to achieve revenue and profitability targets. This role plays a key part in expanding Halocom's regional presence, strengthening marketplace partnerships, and building scalable e-commerce operations across Southeast Asian markets.

Your tasks

A. Regional E-commerce Strategy & Development

• Develop and execute regional e-commerce strategies to drive business growth across Southeast Asian markets.
• Analyze market trends, consumer behavior, and competitive landscapes to identify business opportunities.
• Develop market entry strategies and expansion plans for new markets, platforms, and product categories.
• Build and manage strategic relationships with regional marketplace platforms and business partners.

B. Marketplace & E-commerce Operations

• Oversee marketplace operations across Shopee, Lazada, TikTok Shop, and other relevant regional channels.
• Manage end-to-end marketplace operations, including store setup, product listings, pricing, promotions, campaign planning, and order management.
• Plan and execute marketplace growth initiatives, including mega-campaigns, livestreaming, and affiliate marketing.
• Optimize store performance, traffic, conversion rates, and operational efficiency across markets.

C. Business Performance Management

• Develop sales forecasts, revenue targets, and business plans for each market.
• Monitor and analyze key business metrics, including GMV, orders, conversion rate, ROAS, AOV, and contribution margin.
• Manage e-commerce budgets and resource allocation to optimize sales performance and profitability.
• Prepare regular business performance reports and provide strategic recommendations to management.

D. Team & Cross-functional Management

• Lead and develop teams across e-commerce account management, campaign operations, content, livestreaming, and affiliate marketing.
• Coordinate with Digital Advertising, Technology, Fulfillment, and Customer Service teams to ensure effective business execution.
• Establish operational standards, workflows, and performance KPIs across regional teams.
• Manage client relationships, ensuring service quality, business growth, and customer satisfaction.

4. KEY PERFORMANCE INDICATORS (KPIs)

• Regional Business Growth: GMV and revenue growth across regional markets.
• Profitability: Marketplace sales, contribution margin, and budget efficiency.
• Market Expansion: Development of new markets and sales channels.
• Marketplace Performance: Store traffic, conversion rates, and operational efficiency.
• Client Growth & Retention: Client retention and business expansion.
• Team Performance: Team productivity and service delivery quality.

Requirements

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
• At least 5 years of experience in e-commerce, marketplace management, or digital commerce, with a minimum of 2 years in a managerial or leadership position.
• Strong hands-on experience managing marketplaces such as Shopee, Lazada, and TikTok Shop.
• Experience managing e-commerce operations across multiple international markets is highly preferred.
• Strong understanding of regional e-commerce ecosystems, consumer behavior, marketplace policies, and local market dynamics.
• Proven track record of driving GMV growth, improving marketplace performance, and managing e-commerce P&L or budgets.
• Experience in marketplace campaigns, performance marketing, livestreaming, and affiliate marketing.
• Strong analytical, strategic planning, project management, and leadership skills.
• Excellent communication and stakeholder management skills.

Skills:

• Digital Marketing
• Customer Service
• Teamwork
• Store Operation
• Google Ads
• Google Analytics
• Microsoft Office
• Order Management
• Meta Ads
• Microsoft Word

What we offer

• Attractive Compensation & Performance-Based Rewards
• Recognition and rewards based on work performance and actual contributions.
• Opportunities to take ownership, propose initiatives, and drive e-commerce growth strategies.
• Continuous learning and exposure to emerging trends in E-commerce, Marketplace, and Digital Commerce.
• A dynamic working environment that values accountability, initiative, collaboration, and results.
• Insurance, annual leave, and other benefits in accordance with applicable labor regulations and company policies