Business Development Manager-Bancassurance

About Us We are a leading Insurance Company, affiliated to Liberty Group, a wealth management company represented in 17 African countries. We use our knowledge and actions to guide our customers on their journey to financial freedom. We believe in responding to changing consumer and market needs through innovative solutions and technologically efficient processes. Job Summary The role holder will be responsible for driving sustainable revenue growth by acquiring new business and managing strategic client relationships for both General and Life Insurance portfolios Reports To : Head, Bancassurance & Affinity Location : Head Office Key Responsibilities

Develop and execute the bancassurance strategy to achieve premium income, profitability, growth and market share targets. Drive General and Life Insurance sales through partner banks, branches, relationship managers and bancassurance intermediaries across retail, SME and corporate segments. Identify, develop, negotiate, and close new business opportunities, leveraging cross-selling, upselling and Group synergies to grow revenue and market share. Partner with bank management and internal stakeholders to integrate insurance solutions into customer acquisition, relationship management and retention initiatives. Monitor customer preferences, competitor activity, market trends and industry developments to identify opportunities and adapt sales strategies. Provide timely and competitive quotations across product lines while ensuring adherence to quality, credit control and company guidelines. Maintain strong product and market knowledge and contribute to the development and pricing of new products, services and distribution channels. Train, coach and evaluate bancassurance intermediaries and sales teams to strengthen product knowledge, professionalism, compliance and performance. Monitor and report on new business, renewals, prospects, sales performance and other key business metrics. Manage and strengthen client and partner relationships to enhance customer satisfaction, retention and long-term business growth. Ensure engagement only with properly licensed and ethical bancassurance agencies and maintain compliance with TCF, KYC, AML, data protection and other regulatory requirements. Collaborate with Marketing, ICT and other internal teams to maximize sales opportunities, improve operational efficiency and ensure effective functionality of the S&D module in PAS. Build strong internal and external relationships to support business development, revenue growth and achievement of departmental objectives. Represent the company at industry events and forums, providing insights on market trends and emerging opportunities. Engage senior management on business trends and opportunities for new products, services, partnerships and distribution channels.

Qualifications

Bachelor’s Degree in Insurance, Marketing, or another business-related discipline. Diploma in Insurance (ACII or AIIK) Member of CII or IIK

Experience 10 years’ experience in Business Development and Sales of General and Life insurance products Competencies

Sales, business development and commercial acumen. Strong insurance, product, underwriting and regulatory knowledge. Customer-focused and results-driven. Strategic thinking, analytical and sound decision-making. Stakeholder engagement and relationship management. Effective communication, negotiation and presentation skills. Collaboration, resilience and ability to perform under pressure. Technology proficiency and continuous improvement mindset. Integrity, compliance and professional accountability.

Application Procedure If you meet the above requirements, you are encouraged to forward your application and updated CV to vacancies@heritage.co.ke by 30th September 2026. Clearly state the job title in the subject heading. Liberty Kenya is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted. Personal data collected will be used for recruitment purposes and in accordance with the privacy statement on our website. <