Acquisition & Performance Marketing Manager (M/F)

Job Description:

LHH Recruitment Solutions, a recruitment consulting, interim management, and executive assessment firm, is supporting one of its clients in the search for its future Head of Growth Acquisition BtoC (M/F). Our client is a leading player in services for individuals. Operating in a competitive and highly results-oriented environment, it relies on a high-volume subscription model and is pursuing an ambitious growth trajectory.

In this context, we are looking for a Head of Growth capable of defining and executing a high-performance acquisition strategy to sustainably accelerate business development.

Your main responsibilities: Define and drive the BtoC growth strategy

• Develop and deploy the customer acquisition strategy across all digital and omnichannel channels.
• Optimize the customer journey and the entire conversion funnel, from lead generation to activation.
• Drive and continuously improve key performance indicators: Customer Acquisition, Conversion Rate, Activation, Retention and churn reduction, Lead Quality and profitability.
• Develop a culture of experimentation based on test & learn, A/B testing, and continuous improvement.

Manage and unite teams

• Work in close collaboration with a multidisciplinary team bringing together marketing, data, product, and tech expertise.
• Define priorities and guide decisions through a resolutely data-driven approach.
• Unite teams around common growth and performance objectives.

Accelerate product and business performance

• Build and prioritize a Growth roadmap oriented toward impact and value creation.
• Supervise product evolutions contributing to acquisition, conversion, and customer engagement.
• Arbitrate investments and resource allocation (media budgets, projects, teams).

Ensure regular reporting to General Management and governance bodies.

• Identify new growth drivers and guarantee the achievement of development objectives.

Profile Description:

Experience ***Minimum 7 years of experience in growth / acquisition / performance marketing

• Proven expertise in high-volume BtoC acquisition
• Experience with direct responsibility for business results (revenue, conversion, ROI)
• Management of cross-functional teams in complex environments
• Proficiency in English is essential

Key Skills ***Mastery of digital levers (paid media, SEO/SEA, CRO, content)

• Strong data and performance culture
• Experience managing significant acquisition budgets
• Ability to influence and coordinate without direct hierarchical links
• Both strategic and operational

Assets ***Experience in BtoC subscription models / recurring services

• Knowledge of regulated or competitive environments
• Agile practices (OKR, backlog, test & learn)

Why join this project A key role with a direct impact on BtoC growth

• A modern organization, oriented toward results and agility
• Tangible and measurable business challenges
• High exposure to decision-makers