Graphic Designer

Key Responsibilities

Creative Direction & Brand Leadership

Lead the visual identity and creative execution for all Lexta brands. Develop creative concepts for product launches, integrated campaigns, activations, and seasonal promotions. Ensure all creative outputs align with brand strategy and business objectives. Present creative concepts and campaign ideas to management and stakeholders. Maintain consistency across all brand touchpoints.

Motion Graphics & Animation

The successful candidate must possess strong animation skills and understand how movement enhances storytelling.

Responsibilities include:

Design engaging motion graphics for digital campaigns. Create animated advertisements for television and digital platforms. Produce animated social media content including: Instagram Reels TikTok videos Facebook animations YouTube intros and outros LED screen content Digital billboards Develop kinetic typography animations. Animate product showcases and promotional offers. Produce logo animations and brand reveal videos. Create animated infographics and explainer videos. Develop GIFs, cinemagraphs, and micro-animations for digital campaigns. Work with the video production team on commercials and campaign videos. Enhance video edits with professional motion graphics and visual effects.

Graphic Design & Campaign Development

Design advertising materials for ATL, BTL, Digital, Trade, Retail, and Experiential Marketing campaigns. Develop brochures, catalogues, flyers, posters, POS materials, exhibition stands, and event branding. Create high-quality presentations and corporate communication materials. Design digital assets for websites, email marketing, and e-commerce platforms.

Packaging Design

Lead product packaging and label design projects. Produce production-ready artwork. Ensure compliance with regulatory and printing standards. Collaborate with production teams and suppliers to maintain quality.

Art Direction

Direct product photography and lifestyle shoots. Guide image composition, styling, and creative layouts. Select imagery that aligns with each brand's positioning. Oversee image retouching and post-production.

Team Leadership

Mentor junior designers and interns. Review and approve creative work before production. Manage creative timelines and workload distribution. Foster innovation and continuous learning within the design team.

Creative Quality Assurance

Maintain the highest standards of visual quality. Ensure all deliverables are accurate, polished, and production-ready. Conduct creative reviews and recommend improvements.

Essential Skills & Competencies

Exceptional Eye for Design

The ideal candidate must demonstrate an outstanding ability to:

Recognize strong visual composition. Apply colour psychology effectively. Create balanced and aesthetically pleasing layouts. Select appropriate typography and visual hierarchy. Understand spacing, alignment, rhythm, and proportion. Produce premium-looking designs suitable for FMCG brands. Translate consumer insights into compelling visuals. Identify emerging design trends while maintaining timeless brand aesthetics.

Motion Graphics Expertise

Must have proven ability to create:

Product animations Character animations Social media animations Logo animations Promotional videos Animated advertisements Explainer videos Motion typography Animated presentations UI animations (an advantage)

Creative Thinking

Strong conceptual thinking. Ability to convert marketing briefs into engaging visual stories. Innovative approach to campaign development. Passion for experimenting with new creative formats.

Collaboration

Work effectively with marketing, sales, production, digital, and external agencies. Communicate creative ideas confidently. Accept and implement constructive feedback.

Required Software Skills

Expert-level proficiency in:

Design Adobe Photoshop Adobe Illustrator Adobe InDesign

Motion Graphics & Video

Adobe After Effects Adobe Premiere Pro Adobe Animate (preferred) Cinema 4D or Blender (advantage) DaVinci Resolve (advantage)

Digital Design

Figma Canva Pro

Qualifications

Education

Bachelor's Degree in Graphic Design, Communication Design, Multimedia Design, Animation, Fine Arts, Visual Communication, or a related field.

Experience

Minimum 5–7 years of professional graphic design experience. Minimum 3 years producing motion graphics and animations. Experience in an FMCG company or creative agency is highly desirable. Demonstrated experience leading creative campaigns from concept to execution.

Key Performance Indicators (KPIs)

Delivery of high-quality creative assets on schedule. Consistent application of brand guidelines across all touchpoints. Effectiveness of motion graphics in driving engagement and campaign performance. Reduction in artwork revisions and production errors. Growth in digital engagement attributed to creative content. Innovation in campaign concepts and visual storytelling. Successful mentorship and development of junior creative team members. Positive stakeholder feedback on creative quality and responsiveness.

Location - Accra, Ghana

Salary : Ghc 3,000 – GHC 4,000