Head of eCommerce Fashion
🎯 Your objective: Drive the development of the eCommerce channel for an innovative French waterproof clothing brand and scale it from €2M to €10M per year.
In 5 hashtags, that looks like 👉 #ecommerce #acquisition #CRO #scaleup #fashion 🍒 on the 🎂: you are the sole master on board for a channel that already generates €2M, within a brand that has been profitable since its first year and has just raised funds to accelerate. And if the fit is right, BSPCE can enter the equation.
🚀 Your main missions: Manage and optimize the eCommerce site: merchandising, product pages, features, technical roadmap with the development agency (Shopify+ CMS).
Structure the A/B testing approach to improve the conversion rate.
Drive traffic acquisition with the media agency (SEA and SMA) on an annual budget of approximately €1M, and challenge its results.
Develop CRM and loyalty on Klaviyo, on an opt-in base of approximately 50,000 contacts, in connection with retail for drive-to-store.
Build growth without promotional crutches: here, no sales or private sales; the brand protects itself.
Open priority international markets (Belgium and Germany first, then UK, Benelux, DACH, and Nordics), already explored by B2B.
Automate what can be automated, notably via AI, to move away from processes that are still very manual.
Manage an apprentice, who has just joined this September.
💛 Your team: The company: a French fashion brand created 6 years ago by two co-founders, specializing in waterproof clothing. Profitable from the first year, in continuous growth, the company currently generates just under €6M in turnover. eCommerce represents approximately 40% of sales. Slightly less than 20 employees at headquarters + about ten salespeople spread across 3 boutiques.
Your manager: one of the two co-founders. Entrepreneurial profile, self-taught, very attentive to the team. He grants autonomy to his collaborators, while demonstrating high standards and great vision.
Your resources: one apprentice and 2 partner agencies, one for acquisition and one for web development.
💻 Your working conditions: Your office: brand new 200m² premises in an open space in the 11th arrondissement of Paris.
Your compensation package: Status: cadre on a forfait jours basis
Fixed: between €45k and €55k depending on your experience, paid over 12 months.
Variable: approximately 10%, based on objectives that belong to you (site conversion rate, campaign ROAS...).
BSPCE: a scheme is currently being implemented, open to entrepreneurial profiles who want a real stake in the adventure.
Other benefits: restaurant vouchers (implementation by the end of the year), Alan health insurance covered at 50%.
Your rhythm: 25 days of paid leave
About ten RTT days
Remote work: 1 day every two weeks.
Your experience & skills: You have at least 5 years of experience in eCommerce, acquired at a brand or in an eCommerce agency.
You have cut your teeth in the lifestyle sector (fashion, accessories...) : you understand the challenges of seasonality and branding.
You have already supported a human-sized structure through a real growth phase and you were at the helm.
You master the Shopify Plus CMS.
You have already managed budgets and agencies and you know how to challenge them.
You have a good level of English, both spoken and written.
Your personality: An entrepreneur at heart, you have already made an eCommerce channel take off once and you want to do it again.
Autonomous and with a strong professional conscience, you invest 100% to develop your sales.
You have a strategic vision, while also being hands-on to effectively move your projects forward.
My recruiter's opinion on this job: A very beautiful position for a "Pépite" (gem) who wants to be in command of the eCommerce of a brand with potential. The company is profitable, funded, and the eCommerce channel has real room for progression: you have control over the site, acquisition, and CRM, all internationally and within a nice, high-level team! Find more English Speaking Jobs in France on Arbeitnow