Market Manager / Trade Marketing Manager (M/F)
LIP Office agency is looking for a Market Manager / Trade Marketing Manager (M/F) in a permanent contract (CDI) for one of its clients, a tire manufacturer.
Your missions will be:
Market specialist - Online, Wholesale, Fleets:
- Market Analysis on the channels/products under their responsibility:
- Study and analyze sales channels to identify trends, growth opportunities, and challenges, and implement relevant actions.
- Perform environmental analysis and regular competitive intelligence to monitor competitor activities and implement optimization strategies accordingly.
- Customer Relationship Management:
- Work in close collaboration with the sales team (KAM and sales management) to understand customer needs and propose adapted solutions.
- Together with their sales partner, propose and implement the annual action plan for their customers.
- Regularly visit and participate in our partners' events.
- Development of Marketing Campaigns:
- Be responsible for the annual action plan: design and execute marketing campaigns tailored to customers, including promotions, events, and co-marketing initiatives.
- Ensure the optimization of customers' online content on our brand and product pages.
- Monitor KPIs and propose improvements.
Data lead:
- Market Monitoring and Analysis:
- Monitor the performance of marketing campaigns using KPIs and analytical tools.
- Prepare regular reports for management, with recommendations based on results and collected data.
- Provide employees and management with new apps (Qlik) and tools to facilitate monitoring, decision-making, and optimize the ROI of marketing actions.
- Monitoring our price positioning, training, and support:
- Monitor pricing policy and positioning by creating and optimizing dashboards.
- Regular reporting with stakeholders and adapted recommendations.
- Maintain sales and data monitoring tools up to date with our external service providers.
- Train our internal teams on the use of monitoring applications.
- Provide technical support to end users.
- Correlate data with market trends, prices, products & promotions.
- Co-management and evolution of tools:
- Monitor the evolution of marketing tools and be proactive in proposing improvements.
- Maintain the link and influence European and global teams.
Minimum 5 to 7 years of experience in a similar role. Proven experience in market management, developing marketing strategies, and their operational implementation. Mastery of monitoring tools (BI) and management of large data flows. Knowledge or initial experience in the automotive or tire industry is required.
Skills: Excellent understanding of the automotive market. Product appetite. Skills in market analysis and competitive intelligence. Ability to transmit clear information and train employees. Strong ability to develop and execute effective marketing campaigns. Excellent communication and customer relationship skills. Ability to work in a team and coordinate cross-functional projects. Very good IT skills, including Word, Excel, and PowerPoint. The Adobe suite is a plus. Mastery of business intelligence tools and data management is a plus. Mastery of English required.
Personal Qualities: Analytical and synthetic mindset. Proactivity and result orientation. Ability to prioritize but also manage several projects simultaneously. Curiosity and a positive attitude. Natural ability to collaborate, influence, and align teams.