TECHNICAL MARKETING ASSISTANT (M/F)
Our client, an international group specializing in engineering and industrial technologies, is currently looking to strengthen its teams. With over a century of experience, the group designs and provides equipment and complete solutions specifically intended for the processing, grinding, storage, transport, and handling of bulk materials. It operates with major industrial players in various sectors such as cement, gypsum, construction materials, aluminum, alumina, and steelmaking. Its technical expertise and ability to propose tailor-made solutions allow it to support its clients in complex industrial projects, both in France and internationally. Established in several countries, the company operates in an international and multicultural environment, in collaboration with its clients, partners, and various entities within the group. In France, the company relies on a human-sized team and strong technical expertise to contribute to the group's projects. Joining them means becoming part of a recognized industrial company, where innovation, technical expertise, and international dimension are at the heart of its activities.
The position:
As part of the development of their communication and visibility with their clients and prospects, our client is looking for a Technical Marketing Assistant. Reporting directly to the Operational Director, you will actively contribute to the revitalization of the company's institutional communication and the development of its digital presence. At the interface between the sales, technical, and marketing teams, your objective will be to showcase their expertise, their equipment, and their achievements through relevant content adapted to their various audiences. Your main missions:
- Digital communication and management of media
- Manage and update the company website: writing and publishing articles, news, and various content.
- Identify and develop the company's presence on professional social networks.
- Define and implement communication campaigns on social networks.
- Create content adapted to different social networks: posts, visuals, technical content, news, etc.
- Design original and attractive digital communication media.
- Development of the company's visibility
- Participate in various projects aimed at increasing the company's visibility and reputation.
- Showcase the company's products, equipment, solutions, projects, and know-how.
- Monitor the practices and communications of our competitors.
- Track, classify, and analyze publications and content released by the main players in the sector.
- Propose new actions to improve our communication and our presence with potential clients.
You will work in close collaboration with: the Territory Sales Managers; the Project Department Manager; the various staff members; the parent company and sister companies of the group; the CPT SAS agents abroad; clients and suppliers.
Profile sought:
With a technical background, you have a strong interest in communication, digital marketing, and the promotion of technical products or solutions. You are notably recognized for:
- your very good knowledge of equipment and its technical environment;
- your ability to understand and popularize technical information;
- your writing skills and your ability to adapt content to different media;
- your creativity and communication skills;
- your interest in professional social networks and digital tools;
- your rigor in tracking and classifying information;
- your ability to work with different stakeholders, both internally and externally.
Proficiency in professional English is indispensable, given the regular interactions with the various entities of the group and international interlocutors.