Senior KOL Planner

Your tasks

What You’ll Do

• Translate brand and business objectives into well-crafted KOL strategies and orchestration models.
• Design always-on and campaign-based influencer ecosystems with clear roles, logic, and creative direction.
• Develop KOL-led campaign ideas rooted in cultural relevance and platform behavior.
• Curate and recommend KOLs with strong strategic rationale, data insight, and audience fit.
• Define success metrics, evaluate performance, and optimize campaigns for impact.
• Lead KOL briefing, content direction, and quality control from ideation to execution.
• Plan budgets with precision, balancing value, efficiency, and performance projection.
• Anticipate risks and lead strategic pivots when campaigns require recalibration.
• Mentor junior planners and act as a strategic partner to internal teams and clients.

Skills:

• Strategic Partner
• Performance Management
• Kol Strategies
• Budgeting
• Campaign Ideas
• Content Direction

Requirements

We are looking for a Senior KOL Planner who designs influence with intention. Someone who does not simply select creators, but builds strategic KOL ecosystems that align brand vision, culture, and measurable business impact.

• 2–3+ years of experience in influencer, digital, or creative agencies.
• Strong fluency in KOL tiers, categories, and evolving creator ecosystems.
• A strategic mindset with a solid understanding of digital funnels and performance metrics.
• The ability to turn ideas into frameworks and frameworks into results.
• Confidence in presenting, defending, and refining strategy with clients.
• High attention to detail, strong ownership, and adaptability in a fast-paced creative environment.