Social Media/Growth Marketing Manager

Responsibilities:

Take full ownership of social media conversion rates, turning online engagement into trackable website sales. Produce, edit, and post high-quality video reels, TikToks, and lifestyle imagery showcasing our luxury products in styled settings. Set up, optimize, and maintain integrated Instagram Shopping and TikTok Shop platforms. Design, execute, and monitor budget-conscious paid social ad campaigns (Meta & TikTok) focused strictly on e-commerce conversions. Actively monitor comments and DMs to instantly guide interested buyers to product pages with an elegant, helpful brand voice. Track key performance indicators (KPIs) including cost per acquisition (CPA), return on ad spend (ROAS), and traffic referral numbers.

Requirements:

At least 2–3 years of experience managing social media specifically for an e-commerce, lifestyle, or luxury retail brand. Ability to demonstrate previous campaigns where your social strategy directly increased website transactions. Deep familiarity with Meta Ads Manager, TikTok Ads, Shopify/WooCommerce backend product syncing, and video editing apps (CapCut, Adobe Premiere, etc.). An understanding of luxury home decor trends, interior styling, and how to film premium items to look high-end. Ability to reliably commute to our showroom in Surulere, Lagos, to capture fresh content.