DIGITAL ACQUISITION MARKETPLACE OFFICER M/F (M/F)

You will be responsible for the paid acquisition strategy of the group's 4 brands, with the main objective of developing visibility, qualified traffic, and sales, while optimizing campaign costs and profitability. You will manage SEA mechanisms (Google Ads.) as well as campaigns on marketplaces (Amazon Ads.), while contributing to SEO in a complementary way and monitoring the associated KPIs. Your main missions will be to define and deploy the SEA strategy for the 4 brands; manage digital acquisition budgets; continuously optimize ROI, ROAS, and acquisition cost; prioritize investments according to business objectives; create, manage, and optimize campaigns: write and implement ads (A/B tests); optimize landing pages in connection with internal teams; implement advanced bidding strategies; manage sponsored campaigns (Amazon etc.); optimize product visibility on marketplaces; improve commercial performance via advertising; analyze sales and conversion data; implement product launch strategies, etc.

Regarding technical skills, you have confirmed expertise in SEA / Google Ads; a strong performance and Data culture and solid knowledge of tools such as GOOGLE Ads, Google analytics, Google merchand center, etc. Mastery of Amazon ADS is an asset.

You have a minimum of 2 years of experience in a similar position, and experience in multi-brand and E-Commerce is appreciated. You have a strategic and analytical mindset; autonomy and organizational skills, and you know how to manage several projects in parallel. You speak English.