Senior Product Manager, Web Growth
About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
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LastPass is looking for a Senior Product Manager, Web Growth:
In this role, you will grow organic acquisition, improve conversion, and keep lastpass.com technically excellent. You will run experiments and measure impact, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.
About the team:
You'll join the Growth team within LastPass's Marketing organization, responsible for turning lastpass.com traffic into trials and paying customers through organic acquisition, conversion optimization, and site performance. You'll partner closely with web analytics, the Web Product Manager who owns day-to-day site health, and product marketing to ensure every website change is measured and optimized.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
You'll partner closely with the Senior Director of Growth, who leads the broader growth function, and the VP of Marketing on strategic alignment. Day to day, you'll work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner on execution, plus web analytics and product marketing to ensure every change is measured.
What are some of the exciting challenges you will be working on?
Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com
Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features
Design and run conversion optimization experiments to identify and scale what drives growth
Partner with engineering to keep lastpass.com fast, reliable, and technically flawless
Guide day-to-day website changes to ensure they're optimized for growth outcomes
Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site
Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals
Report on growth impact through regular updates, reporting, and dashboards that keep stakeholders informed
What does it take to work at LastPass?
Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy
Strong track record of designing and running conversion optimization experiments
Ability to partner with engineering teams to improve website performance, reliability, and user experience
Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions
Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders
Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
US Pay Range $119,000 — $140,000 USD
Why LastPass?
The leader in secure access
High-growth, collaborative environment with inclusive teams
Remote-first culture
Competitive compensation
Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage , including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Quantum Workplace
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility
Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!
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