Brand & Franchise Partnerships Manager - CDI (M/F)
Join the Lagardère Travel Retail France Team! Be part of a dynamic & connected community that has been providing an unprecedented experience to all travelers for over 170 years. A leader in Travel Retail sectors - Travel Essentials, Food, Duty Free & Fashion - in 42 countries worldwide with more than 20,000 employees, we imagine a different way to travel by offering unique moments of shopping and dining. With nearly 1,000 stores in France and backed by its leading brands:
RELAY, the emblematic brand for travelers;
Aelia Duty Free, the reference where iconic brands meet regional & authentic products;
RELAIS H, a brand dedicated to the hospital network for over 40 years, or Bread&Co, a modern "bakery café" concept designed for gourmet travelers.
Lagardère Travel Retail France also offers partnerships with recognized players such as FNAC, Monop'daily, Hermès, Chanel, Pokawa, Eric Kayser. Within the Marketing and Commercial Department, we are looking for our future Brand & Franchise Partnerships Manager! Reporting to the Food Director and with the support of your team (3 Product Managers & 3 apprentices/interns), you will drive and develop our portfolio of partner brands, from strategy definition to operational performance management, taking into account the specificities of each partnership (integrated brand or aggregated brand).
🎯Your daily role? You define the brand portfolio strategy and ensure market monitoring: Definition, in collaboration with the Dining Corporate team, the Development Department, and the Operations Department, of the brand portfolio strategy by segment (annual brand portfolio review).
Market monitoring and identification of players likely to join the portfolio.
Organization of initial meetings with potential partners: evaluation of KPIs, adaptability to our markets, and qualification of the partnership profile (integrated / aggregated).
You participate in tender responses and management of wins: Support in constructing tender responses: product offering, tender book, implementation plan, participation in brand mapping definition.
Negotiation and formalization of the term sheet(s) with the partner(s).
Contractualization post-win and finalization of the negotiation.
Validation of the customer journey and the food offering, for both new brands and brands already in the portfolio.
Providing necessary elements for the construction of the business plan (margin, mix...) for existing brands.
You ensure negotiation and relationship management with franchise partners: Follow-up of action plans and ongoing projects with partners.
Identification of levers to optimize commercial conditions (fees, purchase prices, delivery conditions, supply...) and negotiation with the franchisor.
Management of Business Reviews, with a level of team involvement adapted to the partnership qualification established upstream. 4. Construction and deployment of the offering strategy.
Development and implementation of 360° marketing plans with the brands.
Adaptation of the offering to the specificities of Travel Retail, activation of cards, monitoring of product mixes, management of margins and pricing.
Deployment of the brand strategy across our networks: product books, merchandising, service rules, compliance with Foodsafety Guidelines.
You are in charge of performance management and "run" animation: Definition of key brand KPIs, monitoring of turnover and margin pre/post launch, construction of sales hypotheses, budget monitoring.
REX (Return on Experience) at M+1 post-opening and monitoring of partner agreements.
Animation of the partner community.
Animation of the Operational Managers and Store Managers community: sharing best practices.
What are the details & conditions of the position? Contract type: CDI
Full time
Status: Cadre
Location: Levallois-Perret
Desired start date: September 2026
Do you recognize yourself in the following qualities?🙋 Preferred Experience/Education Minimum 5 years of experience as a group manager or brand manager, ideally in multi-brand management or with knowledge of the franchise world. Main skills sought Excellent interpersonal skills
Leadership
Ability to unite and animate teams and a partner community
Real negotiation skills and power of persuasion
Understanding of partnership dynamics in integrated brands and aggregated brands, and ability to adapt management style accordingly
Mastery of Office pack (Excel, Word, PowerPoint...)
Mastery of English
Good knowledge of tools (Power BI / TM1) ▪ Strong sensitivity to operational processes
🏢 Why join us? Career and development opportunities: A desire to evolve? Discover varied opportunities and mobility possibilities, in France and internationally, depending on available positions.
A thirst for knowledge? Benefit from a complete integration program and varied training throughout your development, led by our internal Campus.
A friendly and committed company A passion? Come share it in one of our clubs.
A sensitivity to CSR themes? Dedicate time to others and the planet by participating in our environmental and charitable actions.
A desire to create connections? Participate in various internal events.
Strong values? Lagardère Travel Retail France is committed to inclusion and diversity, notably through its actions in favor of disability and gender equality.
Still hesitating? Remote work possible up to 2 days per week
Vacation Bonus
Navigo Pass coverage (75%)
CSE benefits: travel, weekends, outings, discounts, and private sales
Company restaurant
💚 We are committed! At Lagardère Travel Retail, we promote diversity and inclusion; we recruit and recognize all talents. We are an attentive Company: to our talents, to our partners, to the planet. To learn more, discover our PEPS (Planet Ethics People Social) program! We look forward to meeting you! If you want to learn more about our activities, our professions, and discover all our job offers: come explore our career site! #LI-MS1