CRM & LOYALTY SPECIALIST

Join La Sirena as a CRM & Loyalty Specialist! Are you passionate about data analysis, customer behavior, and CRM strategy? If you are an analytical profile with business vision and want to drive customer relationships in a leading food retail company… This opportunity is for you! About us: At La Sirena, we don't just sell food, we transform lives! Our purpose is to give Time, Health, and Flavor to our customers. To achieve this, we put the customer at the center of all our decisions, betting on innovation, analysis, and continuous improvement.

What will your mission be? To design and implement the loyalty, development, and customer retention strategy, aligned with the company's growth plan, with the objective of reinforcing our customer orientation and maximizing their long-term value.

What will you do in your day-to-day? Define the loyalty strategy aligned with growth objectives.

Analyze the performance of commercial actions and loyalty program campaigns.

Design customer segmentations based on behavior and purchasing habits.

Extract, transform, and analyze customer data using SQL and BI tools, managing information in CRM platforms such as SAP Hybris or Salesforce to generate strategic reporting and support commercial decision-making.

Parameterize promotions and coordinate their correct implementation across the store network.

Coordinate with Organización y Sistemas on new developments and process improvements.

Plan and control the Loyalty area budget.

What we are looking for in you: Profile with an analytical focus, results-oriented, and with strategic vision.

University degree in ADE or similar, Marketing, or Statistics.

Minimum of 5 years of experience in BI, CRM, or Loyalty.

Knowledge of SQL, Business Intelligence (Big Data / BO), platforms such as SAP Hybris or Salesforce, and reporting tools.

Intermediate level of English (B1).

Valuable experience in retail or consumer goods.

What do we offer? Indefinite contract.

Competitive salary.

Professional development and continuous training.

20% discount on company products.

Teleworking 2 days/week.

Intensive summer schedule (3 days/week).

Flexible hours, intensive schedule on Fridays.

Location: Polígono industrial de Can Trias, Viladecavalls (Near Terrassa). Relocation of headquarters to Castellar del Vallés (project under construction).

Medical insurance with advantageous conditions thanks to agreements with insurers.

If you want to drive the customer strategy in a company in full evolution and turn data into decisions that make a difference… We are waiting for you at La Sirena! Join our team at La Sirena and be part of a unique work experience! Apply now and discover a world of opportunities to grow. At La Sirena, equal opportunity and labor inclusion is a fundamental principle, so our goal is to ensure that all people, regardless of their gender, ethnicity, sexual orientation, disability, or other factors, have the opportunity to be part of our teams and develop their potential to the fullest.