Sales Manager
Your tasks
JobPurpose To lead anddevelop a high-performance project sales team in Singapore, driving specification-basedselling, pipeline governance, and strategic market development acrossall addressable Kruger markets.
1. Sales Strategy & Market Development
- Develop and execute annual project sales strategies aligned withKruger Singapore
- Map and developtarget sectors and key accounts at the project level, covering all addressableKruger markets, not limited to semiconductor fabrication facilities, datacenters, industrial plants, and commercial buildings.
- Identify specification opportunities and define spec-in action plans by project type and consultant base
- Drive market share growth through structured territory andsegment planning
2. Project Pipeline & Funnel Management
- Own the full project sales funnel: Project Owner/ Consultant Specin → RFQ intake → Specification → Tender →Negotiation → Award → Handover
- Maintainaccurate and current pipeline data in CRM with clear projectstatus, value, and win rate
- Conduct weekly pipeline reviews;identify at-risk projects and escalate with corrective actions
- Track RFQ → Order conversion rate and win/loss ratio; analyzetrends and drive improvement
3. Specification Selling & Consultant Engagement
- Proactively engage M&E consultants, specifying engineers,and architects to position Kruger products in project specifications
- Provide technical presentations, product selection support, andapplication guidance during design stages
- Build and maintain a consultant databaseacross Singapore; conduct regular technical visits and seminars
- Ensure Kruger ventilation solutions are specified as thepreferred or equal brand on key projects
4. Pricing Discipline & Margin Control
- Review and approve project pricing within defined authority;challenge unnecessary discounting
- Collaborate with Finance on payment terms, credit control, andcollections follow-up
- Monitor project gross margin; escalate margin-at-risk projectsto management promptly
- Enforce pricing governance and ensure alignment between salesgrowth and profitability targets
5. Reporting, Governance & Compliance
- Provide accurate weekly/monthly salesperformance reports to Deputy General Manager and KVA regional team
- Ensure CRM data integrity and standardized project reportingdiscipline across the team
- Manage sales budgets, travel, and entertainment expenses withinapproved limits
- Ensure full compliance with company policies, labor regulations,and relevant industry standards
Requirements
The role requires asolid technical or scientific background—preferably mechanical engineering,but open to candidates with education in engineering, chemistry, mathematics,or physics, as well as those with proven HVAC sales experience regardless ofeducational background—combined with strongcommercial acumen to manage complex project cycles (RFQ → Specification → Award→ Delivery), deliver sales and margin targets, and build enduring relationshipswith M&E consultants, contractors, and end‑users.
Education Background
- Bachelor’s degreein Mechanical Engineering or a related engineering or science discipline(including Engineering, Chemistry, Mathematics, or Physics). Candidates withproven HVAC sales experience may also be considered irrespective of formaleducational background.
- Master's degree in BusinessAdministration (MBA) or Engineering Management is an advantage
WorkExperience
- Minimum 5 years in project sales or technical sales, withproven experience in:
o HVAC, ventilation systems, or mechanical building services o Industrial equipment, M&E systems, or related engineeringproducts
o Project-based selling involving consultants, contractors, orengineering procurement
- Proventrack record in specification selling and managing complex multi-stakeholderproject cycles
- Prior team leadership experience preferred (min. 2 yearsmanaging a sales team)
Language Requirements
- Mandarin / Traditional Chinese: Fluent (required) — primary workinglanguage with clients and team
- English: Business proficiency (required) — for regional reporting, KVAcommunication, and product documentation