Member Acquisition Lead (Early Team)
[English speaking role – please only apply if you are fluent in English] Location: Remote Market: Singapore
Kopi Date is on a mission to help singles build healthy, meaningful relationships.
We're looking for a Member Acquisition Lead to own how people find us, trust us, and join us. You will speak directly with prospective members and guide them through the decision to join. You will also own the engine that fills that pipeline: WhatsApp and email outreach, reactivation, referrals, content, community and PR.
You own one number: new paid members each week.
This is not a passive role. You are expected to take ownership of the full path from stranger to member, figure out what moves it, and push it across the line. At the same time, this is not a hard-sell environment. Success in this role comes from building trust, understanding people deeply, and communicating value clearly, whether in a call, a WhatsApp message or a Reddit thread. You will be part of a small, high-performing team of executing leaders who take ownership and care deeply about outcomes.
Must Have Strong ownership. You're not waiting for a playbook. You take a goal, figure out the next move, and push it across the line in an early team with limited structure.
What You'll Do
Sales & Conversion (the core of the role)
Run onboarding and consultative sales calls with prospective members Help leads understand Kopi Date, who it is for, and why it works Guide high-intent leads toward joining with clarity and confidence Handle objections, hesitation, and uncertainty in a calm, persuasive way
Outreach, Nurturing & Reactivation
Run WhatsApp and email outreach to move colder leads toward a call Follow up consistently with warm and undecided leads Re-engage older or inactive leads through reactivation campaigns Build and run referrals with existing members Maintain strong responsiveness across WhatsApp and other channels Build trust over time, not just within a single call
Brand, Content & Community
Own Kopi Date's organic presence: SEO and AI-search content, social content, and communities like Reddit Show up credibly where Singaporeans talk about dating, by answering questions rather than posting ads Drive PR and partnerships: media features, podcasts, collaborations Turn what you hear on calls into content, so real objections and questions become articles, posts and better messaging You don't have to write everything yourself. You direct the work using AI tools, freelancers and the team, and you own whether it brings in qualified leads Paid ads are run separately. You'll work closely with that side on messaging and lead quality
Pipeline Ownership
Take full ownership of leads from first touch to conversion Keep clean notes, track conversations, and maintain strong follow-up discipline Ensure no high-quality lead drops off due to poor tracking or delayed response Know your numbers: where leads come from, where they drop off, and what's working
What Success Looks Like
A consistent weekly number of new paid members, growing month on month Strong call-to-paid conversion with minimal lead leakage A growing share of leads from organic, referral and outreach channels, not just paid ads Content and community presence that brings in qualified leads, not just views Clear insights shared with the team on objections, patterns, and opportunities
Who You Are
A strong closer with judgment. You know how to guide people toward a decision without sounding pushy or scripted. You listen well, ask the right questions, and build trust quickly. An owner, leader, not an order-taker. You take responsibility for outcomes. If a lead goes cold, you do something about it. If the pipeline is thin, you go and fill it. Excellent in English communication. Clear, natural, confident in both spoken and written English. You can hold meaningful conversations with Singapore-based clients. A good writer. You can write a message people reply to, a post people save, and an article that actually answers someone's question. Disciplined with follow-up. You do not forget leads, delay replies, or lose track of conversations. People-smart and emotionally aware. You can read situations, understand hesitation, and respond appropriately. Comfortable with performance expectations. This is a commercial role with a clear number. You are motivated by results and improving your numbers. Fast-improving. You take feedback seriously and show visible progress week to week. Startup-minded. You are adaptable, resourceful, and comfortable working in a lean, fast-moving team.
Strong Fit If You Have
Experience in sales (important), customer success, hospitality, or other client-facing roles Experience running calls, handling objections, and closing Bonus: experience growing an audience or community, writing content, or getting press Comfort using AI tools to produce content and run outreach at pace Confidence working with messaging platforms (WhatsApp, CRM tools, email tools) Interest in relationships, psychology, or human behaviour
Why Join Us
Fast career growth to leadership and performance-based compensation Clear path toward greater ownership, profit-sharing, and long-term partnership Work directly with founders in a high-performance environment Be part of a mission-driven company solving a real problem in modern dating Small team, real impact, high ownership
This role is best suited for someone who enjoys both closing conversations and building the pipeline that feeds them, not someone waiting for leads to be handed over.