Social Media Content Producer

(Lead Generation & Performance Content) Koocester Group, Singapore 🎯 Role Objective Plan, create, and execute high-performing content that drives  views, engagement, and qualified leads daily . You are not just planning content. You are  producing content that performs and converts . 🧠 What This Role Really Is You are not a strategist sitting behind a screen. You are: In shoots In edits In performance reviews 👉 You turn: ideas → content → leads → revenue If content is noise, you make it  perform . ⚙️ Key Responsibilities

1. 📹 Content Execution (CORE FOCUS)

Plan and execute  daily content output  (short-form + long-form) Be involved in:Filming Direction and On-ground execution Work closely with, Sales and Editors 👉 You are accountable for: Content going live and performing, not just ideas

1. 🎯 Content That Converts (NOT JUST VIEWS)

Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent Ensure every content answers: “What action should the viewer take?”

1. 🧠 Performance Optimisation (DAILY LOOP)

Review performance of content to Views Retention Leads generated Continuously improve to Hooks & Video structure Pacing 👉 This is a  daily feedback loop , not monthly reporting

1. 🔁 Content → Leads Execution

Implement to Lead forms, CTAs, Funnel links Work with team to Improve conversion rates and Reduce friction

1. ✍️ Copy & Creative Direction

Write Hooks, Captions, CTAs Guide editors on, Flows, Cuts, Emphasis

1. 🤝 Collaboration (Execution-Focused)

Work with Sales / partnerships → align on lead goals, Content Marketer (you) team → ensure smooth shoots, Editors → ensure fast turnaround 📊 KPIs (NON-NEGOTIABLE) Number of content pieces published weekly Views per content Retention rate Leads generated per content % of content that converts into leads 👤 Requirements Experience & Skills Experience in: Content creation / marketing / media Proven ability to: Execute content consistently and Improve performance over time Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour Mindset (CRITICAL) Execution-first (not idea-only) Fast-moving Obsessed with performance Takes ownership of output You Are: Comfortable being on shoots Hands-on with content Willing to test, fail, and iterate quickly ❌ NOT THIS ROLE This is NOT for someone who: Only wants to plan Only wants to manage Only wants to analyse 🎯 Performance Expectations Consistent, high-volume content output Content that improves over time Clear contribution to leads and revenue Fast iteration and improvement cycles 🚀 Why Join Koocester High ownership, your work directly impacts revenue Fast-paced environment, no slow corporate cycles Work with real founders and businesses Build content that actually converts, not just looks good You are not here to plan content. You are here to  make content perform .