Social Media & Partnership Officer | Waterlily

Plan, create, and manage social media content in accordance with the content calendar.

Coordinate with the design team to produce engaging visual materials.

Consistently manage social media accounts (Instagram and Threads).

Monitor content performance and prepare periodic social media reports.

Manage and optimize Meta Ads campaigns to achieve marketing targets.

Interact with the audience through comments, direct messages, and other engagement features.

Collaborate with the marketing team in campaign execution, product launches, and events.

Ensure all content and caption writing align with brand guidelines and the target audience.

Identify collaboration opportunities with KOL.

Minimum Bachelor's degree (S1) in Communication Science, Marketing, Public Relations, or related fields from a well-reputed university.

Have a minimum of 1 year of experience as a Social Media Officer or a similar position (fresh graduates with a strong portfolio are welcome to apply).

Understand social media strategies and platform algorithms such as Instagram and Threads.

Have a high interest in imported books and follow developments in the international publishing industry.

Have good copywriting skills in English.

Understand the basics of content marketing, storytelling, and branding.

Able to read and analyze social media insights to optimize content performance.

Have good communication, time management, and coordination skills.

Creative, proactive, and follow social media trends and the creative industry.

Ability to operate Canva or basic design applications is an added value.