Social Media Manager (Chinese Speaking)

1. Plan, create, and manage content across Instagram, TikTok, Facebook, LINE Official Account, and other social media platforms. Produce engaging content related to scalp care, in-store services, customer experiences, products, and marketing campaigns, including content planning, filming, editing, publishing, and performance optimization.
2. Manage day-to-day social media operations, monitor platform performance, analyze content metrics, and continuously optimize content strategies to improve engagement and brand awareness.
3. Identify, recruit, coordinate, and maintain relationships with local KOLs, KOCs, and influencers, including campaign execution, store visit coordination, content publishing, performance tracking, and post-campaign evaluation.
4. Understand customer needs and improve lead generation through social media by increasing qualified inquiries, enhancing lead quality, and driving appointment bookings through effective customer engagement and standardized communication.
5. Develop and test digital advertising creatives and collaborate with marketing campaigns, shopping mall events, new store openings, and partnership activities to maximize online exposure and customer traffic.
6. Prepare and analyze social media performance reports, providing insights and recommendations to improve content effectiveness, campaign performance, and overall digital marketing results.
7. Perform other marketing-related duties as assigned.

Qualifications: Bachelor's degree in Marketing, Mass Communication, Advertising, Digital Marketing, or a related field. At least 3–5 years of experience in Social Media Management, Digital Marketing, or Content Marketing. Strong experience managing Instagram, TikTok, Facebook, and LINE Official Account. Proficient in content creation, photography, short-form video production, and video editing for social media platforms. Experience working with KOLs, KOCs, Influencers, and Influencer Marketing Campaigns. Strong analytical skills with experience using Meta Insights, TikTok Analytics, Google Analytics, or other social media analytics tools. Excellent communication, creativity, project management, and time management skills. Responsible, detail-oriented, proactive, and able to work effectively as part of a team. Fluent in English is required. Chinese language proficiency will be an advantage. Experience in the beauty, aesthetic, cosmetics, wellness, healthcare, SPA, or female consumer industry will be highly preferred.