Content Creator Specialist
We are looking for a creative, hands-on, and motivated Content Creator to join our growing PropTech startup. The role will be primarily responsible for creating high-quality content across our website, social media channels, and multimedia platforms. This includes researching and gathering information, writing articles and website content, developing creative concepts, shooting and editing videos, and creating engaging social media content. This is a hands-on role, and we are looking for someone who enjoys both developing ideas and personally bringing them to life.
Key Responsibilities
- Content Creation & SEO
Research and gather information about real estate projects, developers, locations, market trends, and industry news.
Develop creative content ideas aligned with the company's audience and marketing objectives.
Conduct basic keyword and topic research.
Create engaging, informative, and SEO-friendly content for the website, including articles, guides, project pages, developer profiles, and other relevant content.
Apply SEO best practices when preparing and publishing website content.
Update and optimize existing content based on performance, search trends, and opportunities.
- Video & Multimedia Content
Develop creative concepts and scripts for video content.
Shoot and edit short- and long-form video content.
Create engaging multimedia content for formats such as Reels, TikTok videos, YouTube Shorts, and other relevant formats.
Adapt content and creative concepts for different platforms and audiences.
- Social Media
Create, schedule, and publish engaging content across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
Develop and maintain social media content calendars.
Monitor social media trends, competitors, and emerging content formats to identify new content opportunities.
Monitor content performance and audience engagement.
Continuously improve content based on performance data, audience response, and platform trends.
2–5 years of relevant experience in content creation, social media, digital media, or a related field.
Strong creative thinking and storytelling skills.
Proven ability to create engaging social media content.
Practical experience in video shooting and editing.
Experience creating short-form video content such as Reels, TikTok videos, and YouTube Shorts.
Strong writing, editing, and research skills.
Ability to transform information and ideas into engaging written and visual content.
Good understanding of major social media platforms and their content formats.
Familiarity with content creation and video editing tools.
Good understanding of SEO and digital marketing principles.
Accuracy and strong attention to detail.
A portfolio demonstrating relevant content creation, writing, social media, and/or video production experience.