Marketing Manager

About the company

Kiztopia Group is a leading family edutainment and active entertainment business dedicated to creating meaningful, engaging experiences through play, exploration and movement.

With multiple concepts and locations across Singapore and the region, we continue to grow our portfolio through innovation, creativity and a commitment to delivering exceptional guest experiences.

Our established Kiztopia brand brings families together through purposeful play, while Xventure, our next-generation indoor actives ports park, introduces exciting experiences designed for older children, youths, young adults and families.

As we expand, we are looking for passionate and capable individuals to help strengthen our brands, grow our customer base and shape the future of entertainment in Singapore.

Your tasks

We are seeking a commercially driven, creative and hands-on Marketing Manager to lead the marketing strategy, planning and execution for Kiztopia Group's Singapore businesses, including Kiztopia and Xventure.

You will take ownership of integrated marketing initiatives that strengthen brand positioning, increase customer acquisition, drive visitorship and contribute to business growth.

This role requires someone who can translate business objectives into actionable marketing strategies, balance brand-building with performance marketing, and lead campaigns from concept through execution and performance evaluation.

You will manage marketing budgets, guide team members, coordinate external agencies and work closely with Commercial, Operations and other stakeholders to deliver results.

We are looking for a well-rounded marketing leader who is equally comfortable developing strategy, analysing performance and getting involved in execution.

1. Marketing Strategy & Business Growth

• Develop and lead integrated marketing strategies for Kiztopia and Xventure, aligned with brand positioning, commercial objectives and business priorities.
• Translate revenue targets, visitorship goals and customer acquisition objectives into actionable monthly, quarterly and annual marketing plans.
• Develop targeted strategies for different customer segments, including families, children, youths, young adults, schools and relevant community groups.
• Identify opportunities to drive ticket sales, increase repeat visits, build brand loyalty and strengthen customer lifetime value.
• Plan and manage campaigns across business-as-usual operations, seasonal peaks, new outlet launches and special events.
• Monitor consumer trends, competitor activities and market opportunities to keep our brands relevant and competitive.

2. Integrated Campaign Management

• Lead end-to-end planning and execution of marketing campaigns across paid, owned and earned channels.
• Develop clear campaign objectives, audience targeting, promotional mechanics, timelines, budgets and measurable KPIs.
• Oversee campaign delivery across social media, digital advertising, CRM, website, partnerships, PR and on-ground activations.
• Establish effective customer journeys from awareness and engagement through to ticket purchase and repeat visits.
• Ensure campaigns are delivered on time, within budget and aligned with business objectives.
• Review campaign effectiveness and refine strategies based on performance data and customer response.

3. Digital Marketing & Performance Management

• Lead digital marketing strategies across platforms such as Meta, Google, TikTok and other relevant channels.
• Manage advertising budgets and optimise resource allocation based on campaign objectives and performance.
• Oversee audience segmentation, retargeting, conversion campaigns and relevant testing initiatives.
• Monitor key performance indicators such as reach, engagement, website traffic, acquisition cost, conversions and attributable revenue.
• Identify opportunities to improve campaign efficiency, conversion rates and return on marketing investment.
• Work with relevant stakeholders to improve website, booking and ticketing conversion journeys.

4. Brand, Social Media & Content Strategy

• Own the overall brand marketing direction and ensure consistent positioning across campaigns and communication channels.
• Develop differentiated content and communication strategies for Kiztopia and Xventure based on their respective target audiences.
• Lead social media planning across Instagram, Facebook, TikTok and other relevant platforms.
• Guide the development of engaging content, including short-form videos, attraction highlights, promotional campaigns, customer experiences and community-driven content.
• Review creative concepts, campaign messaging and marketing assets to ensure brand consistency and audience relevance.
• Identify emerging content formats, cultural trends and creative opportunities that can strengthen organic reach and brand visibility.
• Work closely with the marketing team, content creators and external agencies to deliver relevant, high-quality content.

5. Customer Engagement, CRM & Retention

• Develop CRM and customer engagement strategies to encourage repeat visits, strengthen relationships and drive incremental revenue.
• Oversee segmented email marketing, WhatsApp campaigns and other customer communications.
• Identify opportunities for cross-promotion between Kiztopia, Xventure and other relevant business concepts.
• Develop targeted campaigns around school holidays, birthdays, memberships, special occasions and customer engagement opportunities.
• Review customer engagement and campaign data to identify opportunities for improved targeting and retention.

6. Partnerships, Events & Brand Activations

• Collaborate with mall partners, ticketing platforms, community groups, schools, influencers and external partners on marketing initiatives.
• Work closely with Commercial and Operations teams to support new outlet launches, grand openings, events and promotional activations.
• Develop marketing initiatives that build awareness, generate publicity and encourage customer participation.
• Identify and evaluate potential partnerships based on audience relevance, commercial value and expected marketing exposure.
• Manage external agencies and vendors, ensuring clear deliverables, timelines, quality standards and value for money.

7. Budget, Reporting & Performance Accountability

• Develop, manage and monitor marketing budgets across brands, campaigns and channels.
• Track campaign performance against marketing KPIs and business objectives.
• Prepare weekly marketing performance updates and monthly management reports covering key results, budget utilisation, insights and recommended actions.
• Evaluate campaign effectiveness beyond engagement metrics, with emphasis on measurable business outcomes.
• Identify underperforming initiatives early and recommend practical corrective actions.
• Maintain clear marketing plans, campaign trackers, budgets and reporting frameworks.

8. Team Leadership & Cross-Functional Collaboration

• Lead, coach and develop the Singapore marketing team, establishing clear priorities, ownership and performance expectations.
• Delegate effectively while remaining hands-on when required by business priorities.
• Establish efficient workflows for campaign planning, creative production, approvals, execution and reporting.
• Work collaboratively with Operations, Commercial, Partnerships, Sales and regional stakeholders.
• Ensure marketing campaigns and promotions are communicated clearly to frontline teams and are operationally executable.
• Foster a culture of accountability, creativity, initiative and continuous improvement.

WHAT SUCCESS LOOKS LIKE

• Clear, executable marketing plans aligned with commercial and brand objectives.
• Improved brand visibility, customer engagement and qualified traffic.
• Measurable contribution to customer acquisition, ticket sales, visitorship and repeat visits.
• Effective utilisation of marketing budgets and continuous campaign optimisation.
• Consistent delivery of high-quality campaigns across Kiztopia and Xventure.
• A well-organised, accountable marketing team capable of executing independently.

Requirements

• Bachelor's Degree or Diploma in Marketing, Communications, Business or a related discipline, or equivalent practical experience.
• Minimum 5 years of relevant marketing experience, with demonstrated ownership of integrated marketing campaigns and experience leading projects or team members.
• Strong understanding of digital marketing, performance advertising, social media, CRM and integrated campaign management.
• Proven ability to develop actionable marketing plans and manage campaigns from strategy to execution.
• Commercially minded, with the ability to interpret campaign performance and connect marketing activities to business outcomes.
• Experience managing marketing budgets, external agencies and multiple concurrent campaigns.
• Strong leadership, project management, communication and stakeholder management capabilities.
• Proactive, resourceful and comfortable working in a dynamic, fast-paced environment.
• Creative and analytical, with the ability to balance brand development and performance-driven marketing.
• Willingness to take a hands-on approach and support execution where necessary.

ADDED ADVANTAGES

• Experience in attractions, entertainment, family-oriented businesses, lifestyle, leisure, retail, hospitality or other consumer-facing industries.
• Experience managing multiple brands, business locations or new product launches.
• Familiarity with online ticketing platforms, e-commerce conversion and customer acquisition campaigns.
• Knowledge of SEO, Google Analytics, marketing automation or relevant CRM tools.
• Experience in influencer marketing, community engagement, experiential marketing or event activations.
• Hands-on content creation, photography or video editing experience.

What we offer

• Lead marketing for two exciting entertainment brands with distinct growth opportunities.
• Play a meaningful role in new brand development, outlet launches and business expansion.
• Take ownership of marketing initiatives with direct visibility into business performance.
• Work in a dynamic, entrepreneurial and collaborative environment.
• Grow professionally within an expanding regional entertainment group.