Operations Manager – Digital
Job Level: Management
Location: Plot 4A – 6A, Naguru Road, Naguru, Kampala, Uganda
Reports To: Head of Business Development
- JOB PURPOSE
KHERI GROUP LIMITED is seeking a highly experienced, commercially minded, and results-driven Operations Manager – Digital to lead and oversee the Group's entire digital operations. This is a strategic management-level position for a dynamic professional who understands that digital is not only about visibility, engagement, or content—it is a powerful sales and business-growth engine. The primary mission of this role is to manage the group's 360° digital function, lead a high-performing digital team, execute group-wide digital strategies, and translate all digital initiatives into measurable leads, sales, revenue, customer acquisition, and overall business growth.
- KEY RESPONSIBILITIES & DUTIES
Strategic Leadership & Operations Management
Lead, manage, and execute KHERI GROUP LIMITED's overall 360° digital operations and long-term digital strategy. Develop and execute digital marketing and sales strategies fully aligned with the Group’s commercial revenue targets across all business lines (Vehicle Sales, General Goods Logistics, Vehicle Financing, and Aftermarket Services). Set, monitor, and deliver against strict digital sales targets, KPIs, and operational performance metrics. Manage digital campaign budgets, optimizing spending to ensure maximum Return on Investment (ROI) and minimum cost per acquisition. Drive continuous improvement, innovation, accountability, and commercial discipline across the entire digital unit.
Channel & Campaign Management
Coordinate and oversee all digital channels, including social media platforms, web properties, display advertising, search engines (SEO/SEM), email marketing, messaging channels (WhatsApp), and content portals. Design, launch, and optimize digital sales funnels spanning Awareness $\rightarrow$ Lead Generation $\rightarrow$ Conversion $\rightarrow$ Customer Retention. Implement performance marketing campaigns designed to generate high-intent leads and drive measurable conversion rates. Monitor market trends, customer behavior, competitor strategies, and emerging technologies to keep the group at the forefront of digital commerce.
Lead Management & Revenue Optimization
Drive digital lead generation and ensure end-to-end pipeline management to eliminate lead leakage. Establish seamless handoff processes between digital lead capture systems and sales teams to accelerate sales conversions. Use data analytics, CRM insights, and customer feedback to refine targeting and optimize conversion rates.
Team Leadership & Stakeholder Management
Direct, coach, mentor, and performance-manage a multidisciplinary team of digital specialists. Work collaboratively with cross-functional business units—including Sales, Marketing, Business Development, Customer Service, and Finance—to align digital initiatives with core business goals. Maintain consistency in brand positioning, messaging, and customer experience across all digital customer touchpoints.
Performance Reporting & Governance
Prepare comprehensive management reports tracking performance across digital sales, lead quality, conversion metrics, channel ROI, and team productivity. Present operational reviews and strategic insights directly to senior executive management.
- KEY PERFORMANCE INDICATORS (ACCOUNTABILITIES)
Sales & Revenue: Total revenue and sales volume generated directly via digital channels. Lead Generation & Quality: Volume of qualified commercial leads delivered to sales pipelines. Funnel Conversion: Lead-to-sale conversion rate optimization across all digital campaigns. Return on Investment (ROI): Overall efficiency and profitability of digital campaign budgets. Customer Acquisition & Retention: Cost Per Acquisition (CPA) efficiency and long-term customer engagement levels. Channel Performance: Web traffic quality, conversion rates, and engagement performance across all digital assets. Operational Leadership: Team productivity, goal attainment, and alignment with Group commercial objectives.
- REQUIRED QUALIFICATIONS, SKILLS & EXPERIENCE
Educational Background & Certifications
Bachelor’s Degree: Digital Marketing, Marketing, Business Administration, Communications, Information Technology, or a closely related field (Preferred). Professional Certifications: Relevant certifications in Digital Marketing, Google Analytics, SEO/SEM, CRM systems, or E-commerce will be an added advantage.
Professional Experience
Minimum 5+ years of professional experience in digital operations, digital marketing, digital sales, e-commerce, or performance marketing. Proven track record in a target-driven commercial environment with direct responsibility for driving sales revenue through digital channels. Demonstrable experience in leading, mentoring, and managing digital teams and managing full-funnel digital ecosystems.
Technical & Behavioral Competencies
Commercial Mindset: Strong business acumen; ability to link creative and digital strategy directly to bottom-line profitability. Data-Driven Analysis: Proficiency in digital analytics, CRM tools, conversion rate optimization (CRO), and budget tracking. Leadership & Influence: Strong team leadership, stakeholder management, negotiation, and executive presentation skills. Execution Focus: Comfortable operating in a fast-paced, target-driven environment where outcome accountability is paramount.
How to Apply:
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section