SENIOR MARKETING ANALYST USA / ENGLISH C1. Bogotá Remote Work

We are looking for a Senior Marketing Analyst to lead the planning, execution, and monitoring of marketing and communication strategies to strengthen brand positioning and support the achievement of the business's commercial objectives. You will be the link between the different areas and the marketing team to ensure the development of effective campaigns and communication pieces.

🎓 Academic background

Professional in:

Social Communication and Journalism.

Advertising.

Marketing.

Specialization in:

Strategic Communication.

Marketing or related areas.

💼 Experience

Minimum 4 years of experience in marketing, communications, or advertising roles.

🛠 Required knowledge

Development of marketing strategies.

Digital and traditional marketing (online and offline).

Development of content strategies.

Definition and monitoring of marketing KPIs.

Management of communication campaigns.

Writing, reviewing, and validating content.

Coordination of events and brand activations.

Advanced English (C1/C2 or bilingual).

⭐ Competencies

Strategic thinking.

Planning and organization.

Effective communication.

Results orientation.

Creativity and innovation.

Collaborative work.

Excellent writing skills.

Management of multiple projects.

📋 Main responsibilities

Design and implement marketing strategies aligned with business objectives.

Coordinate the development of marketing and communication campaigns.

Manage the relationship between internal areas and the marketing team to address communication needs.

Prepare, review, and validate external communication content and pieces.

Coordinate brand image in infrastructure and other touchpoints.

Plan and coordinate events oriented towards brand positioning and strengthening.

Monitor indicators (KPIs) and propose improvement actions to optimize campaign results.