Social Media Specialist

Social Media Management: Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok and YouTube.

Content Strategy & Creation: Develop content plans and calendars, write engaging Arabic captions, and create content tailored to different audiences and platforms.

Video Production & Editing: Conceptualize, shoot, and edit professional short-form videos, Reels, and Shorts using tools such as CapCut, Adobe Premiere Pro, and AI-powered content creation tools.

Photography & Visual Design: Produce and edit product, corporate, lifestyle, and event photography using Adobe Photoshop and Lightroom.

Paid Advertising: Set up, launch, manage, and optimize Meta advertising campaigns, test different audiences and creatives, and improve campaign performance and ROI.

Lead Generation & Conversion: Generate qualified leads through organic content, paid advertising, and online communities, focusing on measurable business results.

Analytics & Optimization: Monitor engagement, reach, leads, cost per lead, and conversion rates; analyze performance data and prepare regular reports.

Audience & Market Research: Monitor platform trends, algorithm updates, advertising policies, competitor activities, and audience feedback to improve content and campaign effectiveness.

Job Requirements Strong English and Arabic communication skills.

Hands-on experience in Social Media Marketing and Content Creation.

Experience using AI tools for content creation, video production, scripts, visuals or voiceovers.

Video editing skills using CapCut, Adobe Premiere Pro or similar software.

Experience creating Reels, TikTok and other short-form video content.

Good understanding of Meta Ads / Facebook & Instagram advertising.

Understanding of lead generation and performance marketing.

Ability to create and test different marketing creatives.

Creative mindset with strong attention to detail.

Ability to work independently and meet performance targets.

Previous experience generating leads through social media .

Portfolio or examples of previous social media/video work are required. Strong copywriting, creativity, and storytelling skills.

Good understanding of social media platforms, trends, and analytics tools.

Strong organizational skills and ability to meet deadlines.