Digital Marketer

Responsibilities:

Develop and implement effective digital marketing strategies aligned with company objectives. Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X. Create and publish engaging content across digital platforms. Plan and manage paid advertising campaigns on platforms such as Meta, Google, and LinkedIn. Monitor and analyze campaign performance, website traffic, engagement, leads, and conversions. Conduct market and audience research to identify customer needs and digital marketing opportunities. Develop email marketing campaigns and manage customer mailing lists. Optimize website content for search engines (SEO) and improve online visibility. Collaborate with the graphic design and content teams to develop marketing materials. Track competitors, industry trends, and emerging digital marketing opportunities. Generate leads through social media, online advertising, content marketing, and other digital channels. Prepare weekly and monthly digital marketing performance reports. Test and optimize campaigns, content, and marketing strategies to improve results. Manage the company's online reputation and respond to customer engagement where required. Stay updated on digital marketing trends, tools, algorithms, and best practices.

Requirements:

Minimum of an HND in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field. Minimum of 2 years of experience in digital marketing or a related role. Strong knowledge of social media marketing and digital advertising platforms. Experience with Meta Ads Manager, Google Ads, Google Analytics, and SEO tools. Excellent content creation and copywriting skills. Strong analytical and data interpretation abilities. Proficiency in Canva, Adobe Creative Suite, or other content creation tools is an advantage. Good knowledge of email marketing and CRM platforms. Strong communication and interpersonal skills. Ability to develop creative and engaging marketing campaigns. Strong project management and time management skills. Ability to analyze campaign performance and make data-driven decisions. Creative, proactive, self-motivated, and results-oriented. Knowledge of current digital marketing trends and technologies.